1 image. First customer to Sports Arena parking area, 29 June 1959. Assemblyman Jesse Unruh (First customer); Don M. Muchmore.; Supplementary material reads: "Museum of Science and Industry. 700 State Dr., Exposition Park. Los Angeles RI 9-0101. Don M. Muchmore, Director. Charlot Holzkamper, Information. 2 col. First customer -- Assemblyman Jesse Unruh, whose district includes Exposition Park, was the first customer Monday night (June 29) at the new 1,000-auto Sports Arena parking lot. On hand to greet him with the honorary first ticket was Don Muchmore, executive secretary of the Sixth District Agricultural Assn., state managers of all parking lots in the Park. The lot was opened two days ahead of its expected completion date to accommodate Dodger fans. A second lot will be started within 60 days".