1 image. Opening of Blum's new restaurant (Beverly Hills), 19 March 1959. Mona Freeman (film actress) cutting cake; Robert T. Beattie (president of Blum's Beverly Hills).; Caption slip reads: "Photographer: Gaze. Date: 1959-03-19. Reporter: Gaze. Assignment: Blum's cake. #29-30-31: Film Actress Mona Freeman climbs a golden ladder to cut the first slice from a 10-foot cake to signal the official opening of Blum's new $800,000 restaurant-store in Beverly Hills. With her is Robert T. Beattie, president of Blum's. #32: Beverly Hills City Councilman (left) and Robert T. Beattie, pres. of Blum's, look on as Mona Freeman cuts 10-foot cake".