Photograph of signage at the corner of Olympic Boulevard and South Broadway in Downtown Los Angeles. The May Company can be seen in the distance, and a city parking enforcer is riding to the left of the parked car. "Arrow points out the difference in old, new street signs -- old one (lower) tends to fade into the background. New one shows clearly. -- Now you can see where you are! -- L.A. Gets new street signs -- One of the most frustrating experiences for the urban motorist is driving blocks beyond the street where he wants to turn. -- Yet this happens thousands of times daily in cities the size of Los Angeles because corner street signs can be read by most drivers from only a short distance. -- The Los Angeles City Traffic Department is correcting the situation with [...] [...]ers, made up of three-foot-high white plastic letters and attached to the traffic lane surface with a mastic, now are in use along Wilshire Boulevard from Normandie Avenue to Wilton Place. -- City Traffic Manager S.S. (Sam) Taylor said his department is studying motorist reaction to the signs and their physical durability. [...] which at night, will reflect headlight beams. -- Taylor said the plastic which will last nearly 10 times longer than painted street markings, may, in the future, be used for school zone warnings and 'tear drop' arrows marking turn lanes." -- Examiner clipping attached to verso, dated 28 December 1960.; Streetscape. Horizontal photography.