Lightly retouched photograph. "There's a purpose to this 'madness' -- a charitable one -- Hope Holiday changes Hope Street name, with Arch Field helping. -- Street now 'Hope Sunday Drive' -- Hope Street temporarily became 'Hope Sunday Drive' Thursday. -- Actress Hope Holiday, assisted by Arch L. Field, vice president of the Los Angeles Board of Public Works, switched a street sign at Wilshire Boulevard to call attention to this Sunday's door-to-door fund raising drive for the City of Hope. -- Field observed the city once had a trio of streets named Faith, Hope and Charity. Only Hope remains, he added, the other names giving way to Fower and Grand. -- The City of Hope;s one-day drive throughout the Southland is to raise $1,000,000 to carry on the fight against catastrophic diseases and expand the Medical Center program of free patient care, research and medical education." -- Examiner clipping attached to verso, dated 3 June 1960.; Streetscape. Horizontal photography.