Wildly popular yet too rarely investigated by critics, contemporary popular country music is dedicated to the same primary commercial and artistic impulse that distinguished the older country music often considered "purer" or "traditional." That impulse: crafting durable hits that address the real-life concerns of the music's fans, often emphasizing truths that that audience might want to consider universals despite the relativistic bent of the rest of society. Today's Nashville hits looks back not just to older country music but to all of the popular music that its audience grew up listening to, from rock 'n roll to hip hop to pop ballads. Drawing upon recent demographic studies, I examine the work of Brad Paisley and other current hitmakers for evidence of how Nashville caters to the complex national audience. Further, by examining the overtly commercial aspects of the career of Hank Williams, I argue against the prevailing notion of a more pure country-music past that today's pop-inflected Nashville hits betray.