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  • Subject: Brand
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Powerful brand influentials: conceptualization, measurement, and distinctiveness of a brand’s...

Powerful brand influentials: conceptualization, measurement, and distinctiveness of a brand’s...
Forgiveness: elucidating the underlying psychological processes that foster brand forgiveness and...

Forgiveness: elucidating the underlying psychological processes that foster brand forgiveness and...
How sequels seduce: consumers' affective expectations for entertainment experiences

How sequels seduce: consumers' affective expectations for entertainment experiences
The influence of brand placement in Bollywood on the Indian consumer

The influence of brand placement in Bollywood on the Indian consumer
Creating brand evangelists in the 21st century: using brand engagement through social media to...

Creating brand evangelists in the 21st century: using brand engagement through social media to...
Musicians utilizing social media to increase brand awareness, further promote their brand and...

Musicians utilizing social media to increase brand awareness, further promote their brand and...
How do consumers use brands for identity signaling: Impact of brand prominence on consumers'...

How do consumers use brands for identity signaling: Impact of brand prominence on consumers'...
Brand Israel: an analysis of nation branding concepts as they relate to the state of Israel

Brand Israel: an analysis of nation branding concepts as they relate to the state of Israel
Interior of grocery store, 4120 South Broadway, Los Angeles, CA, 1932

Interior of grocery store, 4120 South Broadway, Los Angeles, CA, 1932
Capturing and maintaining the essence of luxury in the dynamic global marketplace

Capturing and maintaining the essence of luxury in the dynamic global marketplace
Portrait of Lesley C. (or Carlton) Brand, Glendale, April 6, 1904

Portrait of Lesley C. (or Carlton) Brand, Glendale, April 6, 1904
Residence of developer Leslie C. Brand, in Glendale, California, ca.1915

Residence of developer Leslie C. Brand, in Glendale, California, ca.1915
Branding luxury: finding a balance between exclusivity and the inclusivity of a digital world

Branding luxury: finding a balance between exclusivity and the inclusivity of a digital world
Destination USA: marketing the United States as an international travel destination

Destination USA: marketing the United States as an international travel destination
Portraits, Southern California, 1935

Portraits, Southern California, 1935
Three men standing by the "Mono Eagle" biplane on the Brand Airfield in Glendale, CA,...

Three men standing by the "Mono Eagle" biplane on the Brand Airfield in Glendale, CA, ca.1927
"Robolette", Southern California, 1933

"Robolette", Southern California, 1933
Signal Oil & Gas Company, Wilshire Blvd. & Beaudry St., Los Angeles, 1960

Signal Oil & Gas Company, Wilshire Blvd. & Beaudry St., Los Angeles, 1960
The evolution of the internal communications practice and its importance to the survival of...

The evolution of the internal communications practice and its importance to the survival of...
Box of candy, J. W. Robinson Co., Southern California, 1926

Box of candy, J. W. Robinson Co., Southern California, 1926

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