Product development difficulties of the small manufacturer. - Page 164 |
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155 acceptance of new product innovations requires that product lines are continually improved.T The trends toward portable electro-mechanical equipment and automatically operated equipment establishes the pattern for development of new products Industry spending for new product development is high and constantly on the increase. Sales from new products not now available will represent 10 per cent of total j t annual sales within the next three years. These facts com-i bine to show that there is great opportunity, both finan- ; cial success and organizational growth potential, j immediately ahead for the firm that is able to successfully come forth with worthy new products. There is always opportunity for worthy new products, but the immediate i future holds even greater possibilities for them. | Small business, in the past, has been able, success-; I I fully and profitably, to compete with big business. Such 1 developments as the desire for more product variations tendj to enhance the position of the small manufacturing firm. i Additionally, with the great expectations j of new products, i the small firm is even better off as most radical new product innovations come from the smaller organizations. Still further advantages of small size increase the outlook for the immediate success potential of the small firm. There is, certainly, no single means of ensuring the
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Title | Product development difficulties of the small manufacturer. - Page 164 |
Repository email | cisadmin@lib.usc.edu |
Full text | 155 acceptance of new product innovations requires that product lines are continually improved.T The trends toward portable electro-mechanical equipment and automatically operated equipment establishes the pattern for development of new products Industry spending for new product development is high and constantly on the increase. Sales from new products not now available will represent 10 per cent of total j t annual sales within the next three years. These facts com-i bine to show that there is great opportunity, both finan- ; cial success and organizational growth potential, j immediately ahead for the firm that is able to successfully come forth with worthy new products. There is always opportunity for worthy new products, but the immediate i future holds even greater possibilities for them. | Small business, in the past, has been able, success-; I I fully and profitably, to compete with big business. Such 1 developments as the desire for more product variations tendj to enhance the position of the small manufacturing firm. i Additionally, with the great expectations j of new products, i the small firm is even better off as most radical new product innovations come from the smaller organizations. Still further advantages of small size increase the outlook for the immediate success potential of the small firm. There is, certainly, no single means of ensuring the |