Product development difficulties of the small manufacturer. - Page 114 |
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Corporation, it is not permissible, in a study of this
scope, to elaborate upon the unique operational characteristics
of all the products. In brief, all of the products
of this Corporation offer a superior method of performing
an existing task, or they permit the performance of an
operation that was previously impossible or unknown. Distribution
of the Corporation^ products is primarily car-jried
out through their own Marketing Department. Addition-!
I ally, the Corporation maintains a full-time representative 1
in Philadelphia, and another in Seattle. The outlook for j
|Arnoux is very bright in light of the past successes, rate
of organisational growth and product development, reputa- {
tion of the organisation and the quality of its products, i
and the many valuable working relationships and industry j * t
contacts gained through experience. !
New product ideas, or requirements, come from two
major sources: (1) specific customer requests, and (2) ■
general industry needs. The new product ideas are usually
brought to the Corporation through the sales and distribution
personnel.
Once a new product idea has been brought to the
Corporation, a New Product Committee analyses its potential.
This Committee includes management representatives
from marketing and sales, engineering, manufacturing, and
finance. If the Committee finds that the idea offers
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| Title | Product development difficulties of the small manufacturer. - Page 114 |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 1 0 5 1 Corporation, it is not permissible, in a study of this scope, to elaborate upon the unique operational characteristics of all the products. In brief, all of the products of this Corporation offer a superior method of performing an existing task, or they permit the performance of an operation that was previously impossible or unknown. Distribution of the Corporation^ products is primarily car-jried out through their own Marketing Department. Addition-! I ally, the Corporation maintains a full-time representative 1 in Philadelphia, and another in Seattle. The outlook for j |Arnoux is very bright in light of the past successes, rate of organisational growth and product development, reputa- { tion of the organisation and the quality of its products, i and the many valuable working relationships and industry j * t contacts gained through experience. ! New product ideas, or requirements, come from two major sources: (1) specific customer requests, and (2) ■ general industry needs. The new product ideas are usually brought to the Corporation through the sales and distribution personnel. Once a new product idea has been brought to the Corporation, a New Product Committee analyses its potential. This Committee includes management representatives from marketing and sales, engineering, manufacturing, and finance. If the Committee finds that the idea offers |
