Product development difficulties of the small manufacturer. - Page 108 |
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~99~j | any product changes were indicated to be advisable during the market testing, they should be incorporated before the final public introduction. Any bugs or defects in the ' operation of the product should be sought out and corrected during the test marketing to avoid the necessity of making costly changes to products in the field. The effect of introducing a product before removing all causes of improper operation may create an unfavorable market acceptance of iI the product and harm the otherwise successful development Ii program. ij i. I Williams has pointed out that a system of allocating: orders based on planned production should be established to assure the product satisfactory distribution before adver- : tising begins.^ An inadequate distribution of products for demonstration purposes could produce a limiting effect on the value of advertising expenditures. The final marketing of the product is beyond the scope of this thesis; however, it must be planned for and anticipated during the development program. Proper marketing procedures are as important as the successful development of the product. Without a good marketing program, successfully executed, the value of the development program would be lost. l+1D. H. Williams, loe. cit.
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Title | Product development difficulties of the small manufacturer. - Page 108 |
Repository email | cisadmin@lib.usc.edu |
Full text | ~99~j | any product changes were indicated to be advisable during the market testing, they should be incorporated before the final public introduction. Any bugs or defects in the ' operation of the product should be sought out and corrected during the test marketing to avoid the necessity of making costly changes to products in the field. The effect of introducing a product before removing all causes of improper operation may create an unfavorable market acceptance of iI the product and harm the otherwise successful development Ii program. ij i. I Williams has pointed out that a system of allocating: orders based on planned production should be established to assure the product satisfactory distribution before adver- : tising begins.^ An inadequate distribution of products for demonstration purposes could produce a limiting effect on the value of advertising expenditures. The final marketing of the product is beyond the scope of this thesis; however, it must be planned for and anticipated during the development program. Proper marketing procedures are as important as the successful development of the product. Without a good marketing program, successfully executed, the value of the development program would be lost. l+1D. H. Williams, loe. cit. |