Product development difficulties of the small manufacturer. - Page 108 |
Save page Remove page | Previous | 108 of 171 | Next |
|
small (250x250 max)
medium (500x500 max)
Large (1000x1000 max)
Extra Large
large ( > 500x500)
Full Resolution
All (PDF)
|
This page
All
|
~99~j
|
any product changes were indicated to be advisable during
the market testing, they should be incorporated before the
final public introduction. Any bugs or defects in the '
operation of the product should be sought out and corrected
during the test marketing to avoid the necessity of making
costly changes to products in the field. The effect of
introducing a product before removing all causes of improper
operation may create an unfavorable market acceptance of iI the product and harm the otherwise successful development Ii
program. ij i. I Williams has pointed out that a system of allocating:
orders based on planned production should be established to
assure the product satisfactory distribution before adver- :
tising begins.^ An inadequate distribution of products
for demonstration purposes could produce a limiting effect
on the value of advertising expenditures.
The final marketing of the product is beyond the
scope of this thesis; however, it must be planned for and
anticipated during the development program. Proper marketing
procedures are as important as the successful development
of the product. Without a good marketing program,
successfully executed, the value of the development program
would be lost.
l+1D. H. Williams, loe. cit.
Object Description
Description
| Title | Product development difficulties of the small manufacturer. - Page 108 |
| Repository email | cisadmin@lib.usc.edu |
| Full text | ~99~j | any product changes were indicated to be advisable during the market testing, they should be incorporated before the final public introduction. Any bugs or defects in the ' operation of the product should be sought out and corrected during the test marketing to avoid the necessity of making costly changes to products in the field. The effect of introducing a product before removing all causes of improper operation may create an unfavorable market acceptance of iI the product and harm the otherwise successful development Ii program. ij i. I Williams has pointed out that a system of allocating: orders based on planned production should be established to assure the product satisfactory distribution before adver- : tising begins.^ An inadequate distribution of products for demonstration purposes could produce a limiting effect on the value of advertising expenditures. The final marketing of the product is beyond the scope of this thesis; however, it must be planned for and anticipated during the development program. Proper marketing procedures are as important as the successful development of the product. Without a good marketing program, successfully executed, the value of the development program would be lost. l+1D. H. Williams, loe. cit. |
