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90
including preparing a bill of material; (7) fabrication of
a prototype; (8) testing the prototype; and (9) finalizing
drawings and preparation for manufacture of the product.2^
Figure 6 illustrates the formulation, determination,
design, and follow-through periods in product development
as shown by George Kendall.^
When the prototype model is completed, it is pos- t
sible to get a better picture of the market acceptance that!
the product will receive. At this period in the develop- ;
ment program it may be beneficial to review the major j
reasons why delays are often caused in the over-all pro- f
gram, including the development and introduction of the j
product. W. C. White gives seven reasons for delays: !
(1) an engineer instinctively hangs onto a development
until he understands everything about it; (2) overlooked j
defects in design do not show up until the product is in
j the field; (3) trial users are unsympathetic to new ideas; j
(H-) the final product is not sufficiently visualized during
design; (5) routine business conferences and personal
interruptions encourage the natural inclination to put
2^Louis Scheib, “Product Development: The Engineer^
Place," Product Engineering, Vol. 2 6 , No. 13 (December, 1955), lo9-192.
30George Kendall, "Fine Points of Product Development,"
Product Engineering, Vol. 2 b , No. 1 (January, 1953), 130.
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| Title | Product development difficulties of the small manufacturer. - Page 99 |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 90 including preparing a bill of material; (7) fabrication of a prototype; (8) testing the prototype; and (9) finalizing drawings and preparation for manufacture of the product.2^ Figure 6 illustrates the formulation, determination, design, and follow-through periods in product development as shown by George Kendall.^ When the prototype model is completed, it is pos- t sible to get a better picture of the market acceptance that! the product will receive. At this period in the develop- ; ment program it may be beneficial to review the major j reasons why delays are often caused in the over-all pro- f gram, including the development and introduction of the j product. W. C. White gives seven reasons for delays: ! (1) an engineer instinctively hangs onto a development until he understands everything about it; (2) overlooked j defects in design do not show up until the product is in j the field; (3) trial users are unsympathetic to new ideas; j (H-) the final product is not sufficiently visualized during design; (5) routine business conferences and personal interruptions encourage the natural inclination to put 2^Louis Scheib, “Product Development: The Engineer^ Place," Product Engineering, Vol. 2 6 , No. 13 (December, 1955), lo9-192. 30George Kendall, "Fine Points of Product Development," Product Engineering, Vol. 2 b , No. 1 (January, 1953), 130. |
