Product development difficulties of the small manufacturer. - Page 83 |
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7b launching a new product were: (1) he sure that the product fits into the present manufacturing and marketing system or that the demand and profitableness of the item would justify new facilities and organization to handle it; (2) take time to do a thorough job of engineering, pilot model making, and laboratory and field testing before the product is put on the market; and (3) determine the demand for the new product before management time, engineering, tooling and ; ji promotion money are spent on it. 1 li, This suggests that Hale, jfeels that one of the most important primary decisions is j ii to determine the demand for the product. Hoffer, director >i of marketing for U. S. Industries, states that there are four basic qualifications that a new product should meet _ j before development is begun: (1) it should be a product j that can be produced without too great a change in the ; product that can be sold to present customers, using \ already established sales personnel; (3) it should be a product which can be serviced properly with existing facil- i ities; and (1+) most important, it should be a product whose! marketing and manufacturing techniques are known to both line and staff personnel of the company. 1*J> The uted Mai^"nRl.y St.o HLaatcckh ,o f anTeds toitnhge,r s,F au“lPtroyd uMcatr kFeatiilnugr,e” s IAntdtursibtrial Marketing. Vol. 1+2, Ho. 2 (February, 1957), ll^ manufacturing facilities and techniques; (2) it should be a 1
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Title | Product development difficulties of the small manufacturer. - Page 83 |
Repository email | cisadmin@lib.usc.edu |
Full text | 7b launching a new product were: (1) he sure that the product fits into the present manufacturing and marketing system or that the demand and profitableness of the item would justify new facilities and organization to handle it; (2) take time to do a thorough job of engineering, pilot model making, and laboratory and field testing before the product is put on the market; and (3) determine the demand for the new product before management time, engineering, tooling and ; ji promotion money are spent on it. 1 li, This suggests that Hale, jfeels that one of the most important primary decisions is j ii to determine the demand for the product. Hoffer, director >i of marketing for U. S. Industries, states that there are four basic qualifications that a new product should meet _ j before development is begun: (1) it should be a product j that can be produced without too great a change in the ; product that can be sold to present customers, using \ already established sales personnel; (3) it should be a product which can be serviced properly with existing facil- i ities; and (1+) most important, it should be a product whose! marketing and manufacturing techniques are known to both line and staff personnel of the company. 1*J> The uted Mai^"nRl.y St.o HLaatcckh ,o f anTeds toitnhge,r s,F au“lPtroyd uMcatr kFeatiilnugr,e” s IAntdtursibtrial Marketing. Vol. 1+2, Ho. 2 (February, 1957), ll^ manufacturing facilities and techniques; (2) it should be a 1 |