Product development difficulties of the small manufacturer. - Page 83 |
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7b
launching a new product were: (1) he sure that the product
fits into the present manufacturing and marketing system or
that the demand and profitableness of the item would justify
new facilities and organization to handle it; (2) take time
to do a thorough job of engineering, pilot model making,
and laboratory and field testing before the product is put
on the market; and (3) determine the demand for the new
product before management time, engineering, tooling and ;
ji promotion money are spent on it. 1 li, This suggests that Hale,
jfeels that one of the most important primary decisions is j
ii to determine the demand for the product. Hoffer, director >i
of marketing for U. S. Industries, states that there are
four basic qualifications that a new product should meet _ j
before development is begun: (1) it should be a product j
that can be produced without too great a change in the ;
product that can be sold to present customers, using \
already established sales personnel; (3) it should be a
product which can be serviced properly with existing facil- i
ities; and (1+) most important, it should be a product whose!
marketing and manufacturing techniques are known to both
line and staff personnel of the company. 1*J> The
uted Mai^"nRl.y St.o HLaatcckh ,o f anTeds toitnhge,r s,F au“lPtroyd uMcatr kFeatiilnugr,e” s IAntdtursibtrial
Marketing. Vol. 1+2, Ho. 2 (February, 1957), ll^
manufacturing facilities and techniques; (2) it should be a 1
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| Title | Product development difficulties of the small manufacturer. - Page 83 |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 7b launching a new product were: (1) he sure that the product fits into the present manufacturing and marketing system or that the demand and profitableness of the item would justify new facilities and organization to handle it; (2) take time to do a thorough job of engineering, pilot model making, and laboratory and field testing before the product is put on the market; and (3) determine the demand for the new product before management time, engineering, tooling and ; ji promotion money are spent on it. 1 li, This suggests that Hale, jfeels that one of the most important primary decisions is j ii to determine the demand for the product. Hoffer, director >i of marketing for U. S. Industries, states that there are four basic qualifications that a new product should meet _ j before development is begun: (1) it should be a product j that can be produced without too great a change in the ; product that can be sold to present customers, using \ already established sales personnel; (3) it should be a product which can be serviced properly with existing facil- i ities; and (1+) most important, it should be a product whose! marketing and manufacturing techniques are known to both line and staff personnel of the company. 1*J> The uted Mai^"nRl.y St.o HLaatcckh ,o f anTeds toitnhge,r s,F au“lPtroyd uMcatr kFeatiilnugr,e” s IAntdtursibtrial Marketing. Vol. 1+2, Ho. 2 (February, 1957), ll^ manufacturing facilities and techniques; (2) it should be a 1 |
