Product development difficulties of the small manufacturer. - Page 82 |
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' 73
Organise a system of allocating orders based on planned production to assure the product satisfactory
distribution before advertising begins.
Remember point-of-sale packaging and displays to diimsppullasyes buanydi nkge.y12 your
While some of these points deal with the marketing stages
of the program, others are worth considering before beginning
the program. Richard H. Moulton gives a checklist to
be used in the preliminary stages of product development.
While some of the areas deal with the product during the j
development process, the points are to be considered pre- !
iliminary to the program. The major divisions of this check-,
list arei (1) has the product a good chance? (2) market
data, (3) product research and development, (*+) marketing
plans, (5) advertising and sales promotion, (6) the product;
i ! itself, (7) final financial considerations, and (8) company
objectives.1^ !
A survey, conducted by the staff of Industrial Mar- iI
keting. asked executives with experience in product devel- iI
opment what advice they had to offer to others. Lloyd
Hale, president of the G. H. Tennant Company, stated that
j his company felt that the steps necessary in successfully
ipD. H. Williams, "Ten Commandments for Launching a Hew Product," Advertising and Selling, Vol. **0, No. 11 (November, 19M-7), 33•
■^Richard H. Moulton, "Before Introducing a New Product, Check This List," Printerfs Ink. Vol. 251, Ho. 7
(May 20, 1955), 3^, 37. ;
Object Description
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| Title | Product development difficulties of the small manufacturer. - Page 82 |
| Repository email | cisadmin@lib.usc.edu |
| Full text | ' 73 Organise a system of allocating orders based on planned production to assure the product satisfactory distribution before advertising begins. Remember point-of-sale packaging and displays to diimsppullasyes buanydi nkge.y12 your While some of these points deal with the marketing stages of the program, others are worth considering before beginning the program. Richard H. Moulton gives a checklist to be used in the preliminary stages of product development. While some of the areas deal with the product during the j development process, the points are to be considered pre- ! iliminary to the program. The major divisions of this check-, list arei (1) has the product a good chance? (2) market data, (3) product research and development, (*+) marketing plans, (5) advertising and sales promotion, (6) the product; i ! itself, (7) final financial considerations, and (8) company objectives.1^ ! A survey, conducted by the staff of Industrial Mar- iI keting. asked executives with experience in product devel- iI opment what advice they had to offer to others. Lloyd Hale, president of the G. H. Tennant Company, stated that j his company felt that the steps necessary in successfully ipD. H. Williams, "Ten Commandments for Launching a Hew Product," Advertising and Selling, Vol. **0, No. 11 (November, 19M-7), 33• ■^Richard H. Moulton, "Before Introducing a New Product, Check This List," Printerfs Ink. Vol. 251, Ho. 7 (May 20, 1955), 3^, 37. ; |
