Product development difficulties of the small manufacturer. - Page 26 |
Save page Remove page | Previous | 26 of 171 | Next |
|
small (250x250 max)
medium (500x500 max)
Large (1000x1000 max)
Extra Large
large ( > 500x500)
Full Resolution
All (PDF)
|
This page
All
|
development of almost 22 per cent from 1955 to 1956. The
planned spending for these two industries is 1,886.8 million
dollars in 1957? and 2,3*+1.2 million dollars in I960. I
If these estimates are followed, the increase of 1957 over
1956 will he l1* per cent, and the increase of i960 over
1957 will be 2b per cent. These increases in expenditures
for research and development include both the small and
large manufacturers, and it is reasonable to expect that
expenditures by both large and small manufacturers will
increase proportionately. Philip B. Marvin points out
Ijthat, to maintain an average growth curve, experience has
shown that product development activities, including
research, development, process studies, market studies, and
jsales expansion, should represent on the average a solid I 6 per cent investment computed on total dollar sales
volume. Marvin further states that an increase or decrease
' in this investment will produce a corresponding reaction in
the firm.
The Fourth Annual Conference on Consumer Behavior
was held on the eampus of the University of Michigan during 1
the month of September, 1955* The conference was held
under the auspices of Consumer Behavior, Incorporated, and
j c I Philip R. Marvin, "Successful Ten Key Factors in Sound Company Prod uPcrto dPurcogtr aDmesv,e"l oMpamcehnitn:e I Design. Vol. 2 8 , No. 2 (January 26, 1956), 5o.
Object Description
Description
| Title | Product development difficulties of the small manufacturer. - Page 26 |
| Repository email | cisadmin@lib.usc.edu |
| Full text | development of almost 22 per cent from 1955 to 1956. The planned spending for these two industries is 1,886.8 million dollars in 1957? and 2,3*+1.2 million dollars in I960. I If these estimates are followed, the increase of 1957 over 1956 will he l1* per cent, and the increase of i960 over 1957 will be 2b per cent. These increases in expenditures for research and development include both the small and large manufacturers, and it is reasonable to expect that expenditures by both large and small manufacturers will increase proportionately. Philip B. Marvin points out Ijthat, to maintain an average growth curve, experience has shown that product development activities, including research, development, process studies, market studies, and jsales expansion, should represent on the average a solid I 6 per cent investment computed on total dollar sales volume. Marvin further states that an increase or decrease ' in this investment will produce a corresponding reaction in the firm. The Fourth Annual Conference on Consumer Behavior was held on the eampus of the University of Michigan during 1 the month of September, 1955* The conference was held under the auspices of Consumer Behavior, Incorporated, and j c I Philip R. Marvin, "Successful Ten Key Factors in Sound Company Prod uPcrto dPurcogtr aDmesv,e"l oMpamcehnitn:e I Design. Vol. 2 8 , No. 2 (January 26, 1956), 5o. |
