The product planning problem in a medium-sized electronic instrument corporation. - Page 98 |
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89
provide facts from which the product specifications
may be developed. These specifications
will then form the basis for continued expendi- i
tures through product development. Here, as !
well as at any other phase, the idea may fail
to prove its worth and it should be rejected.
4. Development begins. Research and development i
money, firm time schedules, future advertising
plans, test time and many other costly steps
become fully activated at this point. The
rate of expenditure rapidly increases when !
the idea reaches the development phase.
Development itself takes many forms and often !
is done in parallel with others of these basic
six phases.
5. The product must next be tested. The producer
must know areas of potential trouble, product
limitations, and the other product parameters. i
If a product bypasses this phase it can often (
fail due to some characteristic that might be
avoided or corrected if known prior to release.;
Object Description
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| Title | The product planning problem in a medium-sized electronic instrument corporation. - Page 98 |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 89 provide facts from which the product specifications may be developed. These specifications will then form the basis for continued expendi- i tures through product development. Here, as ! well as at any other phase, the idea may fail to prove its worth and it should be rejected. 4. Development begins. Research and development i money, firm time schedules, future advertising plans, test time and many other costly steps become fully activated at this point. The rate of expenditure rapidly increases when ! the idea reaches the development phase. Development itself takes many forms and often ! is done in parallel with others of these basic six phases. 5. The product must next be tested. The producer must know areas of potential trouble, product limitations, and the other product parameters. i If a product bypasses this phase it can often ( fail due to some characteristic that might be avoided or corrected if known prior to release.; |
