The product planning problem in a medium-sized electronic instrument corporation. - Page 87 |
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78
executive talents. The tie with marketing appears more
useful for the greater proportion of information comes
; predominantly from market research efforts once the basic
i specifications are established. These specifications are
; generally made by the design engineers.
On some larger sized projects or in companies of
. high sales volume of standard products the sponsor-team
approach is used. This sponsor group is a committee com-
: posed of all the people that are directly connected with
the project from beginning to end, plus one member from i
the product programming group as coordinator. In this
i way the sponsor (action) group representatives of all
departments are included. They are those specific people
who are responsible for their department's contribution to
making the product a success. This sponsor group reports
to the normal management committee which gives the final
decisions.
Some of the advantages in continuity, control,
and completeness from using the single responsibility
organization, whether of the product coordinating section
type of the sponsor group type, are as follows:
Object Description
Description
| Title | The product planning problem in a medium-sized electronic instrument corporation. - Page 87 |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 78 executive talents. The tie with marketing appears more useful for the greater proportion of information comes ; predominantly from market research efforts once the basic i specifications are established. These specifications are ; generally made by the design engineers. On some larger sized projects or in companies of . high sales volume of standard products the sponsor-team approach is used. This sponsor group is a committee com- : posed of all the people that are directly connected with the project from beginning to end, plus one member from i the product programming group as coordinator. In this i way the sponsor (action) group representatives of all departments are included. They are those specific people who are responsible for their department's contribution to making the product a success. This sponsor group reports to the normal management committee which gives the final decisions. Some of the advantages in continuity, control, and completeness from using the single responsibility organization, whether of the product coordinating section type of the sponsor group type, are as follows: |
