The product planning problem in a medium-sized electronic instrument corporation. - Page 46 |
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37
constructively. Each idea should be patiently
received, reviewed, and replied to. Idea collectors
must be positive-minded and search out
the best in the ideas. One of the quickest means
of throttling the flow of ideas is to abuse the
man offering his idea.
Screening. The task of separating the wheat from
the chaff is screening. This may involve specific steps
such as the following:
1. Translate ideas into business terms.
2. Collect available facts bearing on ideas.
3. Screen ideas for value to the company and for
practicality.
This screening phase passes the small number of ideas that
are "pertinent ideas." It is an important point of
decision for "it takes just as much time to solve a
useless problem as a useful one."
Translation of ideas into business terms. The
ideas should be expanded to define what is to be
made, who will buy it, and the reasons for such
a product in terms of the company's objectives.
Object Description
Description
| Title | The product planning problem in a medium-sized electronic instrument corporation. - Page 46 |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 37 constructively. Each idea should be patiently received, reviewed, and replied to. Idea collectors must be positive-minded and search out the best in the ideas. One of the quickest means of throttling the flow of ideas is to abuse the man offering his idea. Screening. The task of separating the wheat from the chaff is screening. This may involve specific steps such as the following: 1. Translate ideas into business terms. 2. Collect available facts bearing on ideas. 3. Screen ideas for value to the company and for practicality. This screening phase passes the small number of ideas that are "pertinent ideas." It is an important point of decision for "it takes just as much time to solve a useless problem as a useful one." Translation of ideas into business terms. The ideas should be expanded to define what is to be made, who will buy it, and the reasons for such a product in terms of the company's objectives. |
