The product planning problem in a medium-sized electronic instrument corporation. - Page 13 |
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five years and seldom allow for the true mass production
type of output. A sign in the Navy's Bureau of Air is
indicative of a situation: "If it works, it's obsolete."
This statement is dangerously true. The only real means
of survival and expansion in a business characterized
by rapid obsolescence and violent evolution of new
technologies is to develop a chosen product line and to
keep ahead in its production.
It is sufficiently difficult under normal
scheduling to mature a product so that it is known commercially
as a stable product line. But it is a task
for only the most skillful to nurture an electronic concern
through the turbulent time of maturing a product in
this competitive industry.
When this study was undertaken, little material
was available on the subject of product planning. More
articles relating to this subject appeared since the
middle of 1957 than had appeared up to that time. These
articles were almost exclusively in periodicals and in
3The Reader's Digest (July, 1957), p. 57.
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| Title | The product planning problem in a medium-sized electronic instrument corporation. - Page 13 |
| Repository email | cisadmin@lib.usc.edu |
| Full text | five years and seldom allow for the true mass production type of output. A sign in the Navy's Bureau of Air is indicative of a situation: "If it works, it's obsolete." This statement is dangerously true. The only real means of survival and expansion in a business characterized by rapid obsolescence and violent evolution of new technologies is to develop a chosen product line and to keep ahead in its production. It is sufficiently difficult under normal scheduling to mature a product so that it is known commercially as a stable product line. But it is a task for only the most skillful to nurture an electronic concern through the turbulent time of maturing a product in this competitive industry. When this study was undertaken, little material was available on the subject of product planning. More articles relating to this subject appeared since the middle of 1957 than had appeared up to that time. These articles were almost exclusively in periodicals and in 3The Reader's Digest (July, 1957), p. 57. |
