A market analysis and trade study of Santa Ana, California. - Page 93 |
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CHAPTER V
STATISTICAL DATA ON SANTA ANA AND
ORANGE COUNTY, CALIFORNIA
S eco n d a ry d a ta a v a i l a b l e on S a n ta Ana and Orange
County was in c lu d e d i n t h i s s tu d y t o su p p lem en t th e
f i n d i n g s o f t h e s u r v e y . In an a r e a s t u d y o f t h i s k in d ,
background m a t e r i a l p r o v e s u s e f u l i n e v a l u a t i n g t h e f u t u r e
i n term s o f b a s i c i n d i c a t o r s . T h is c h a p t e r d e a l s w it h
t h o s e f a c t o r s w h ich i n f l u e n c e t h e m a rk et, nam ely (1) popul
a t i o n g row th , (2 ) incom e, (3) em ploym ent, (Ip) b u i l d i n g
and h o u s in g , and ($) th e a u to m o tiv e f i e l d . P e r t i n e n t d a ta
r e l a t i n g t o e a c h o f t h e s e f a c t o r s i s p r e s e n t e d , w i t h r e l e v
a n t d i s c u s s i o n o f th e im p o r ta n t f a c e t s .
I . POPULATION GROWTH
N a tu r a l i n c r e a s e and n e t m i g r a t i o n . The p o p u la t io n
o f any a r e a i s th e r e s u l t o f two p r i n c i p a l f a c t o r s : ( l )
n a t u r a l i n c r e a s e , or th e d i f f e r e n c e b etw een b i r t h s and
d e a t h s , and ( 2) n e t m i g r a t i o n , o r th e d i f f e r e n c e b etw een
a r r i v a l s and d e p a r t u r e s from th e a r e a . N a tu r a l i n c r e a s e
v a r i e s w it h t h e c y c l i c a l p a t t e r n o f b i r t h s , and i s r e l a t e d
t o age g r o u p in g s . I t can be m easured and r e a s o n a b ly
e x t r a p o l a t e d by s t a t i s t i c a l m eth o d s. N et m i g r a t i o n , on
th e o t h e r hand, i s r e l a t e d to econom ic and g e o g r a p h ic a l
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| Title | A market analysis and trade study of Santa Ana, California. - Page 93 |
| Repository email | cisadmin@lib.usc.edu |
| Full text | CHAPTER V STATISTICAL DATA ON SANTA ANA AND ORANGE COUNTY, CALIFORNIA S eco n d a ry d a ta a v a i l a b l e on S a n ta Ana and Orange County was in c lu d e d i n t h i s s tu d y t o su p p lem en t th e f i n d i n g s o f t h e s u r v e y . In an a r e a s t u d y o f t h i s k in d , background m a t e r i a l p r o v e s u s e f u l i n e v a l u a t i n g t h e f u t u r e i n term s o f b a s i c i n d i c a t o r s . T h is c h a p t e r d e a l s w it h t h o s e f a c t o r s w h ich i n f l u e n c e t h e m a rk et, nam ely (1) popul a t i o n g row th , (2 ) incom e, (3) em ploym ent, (Ip) b u i l d i n g and h o u s in g , and ($) th e a u to m o tiv e f i e l d . P e r t i n e n t d a ta r e l a t i n g t o e a c h o f t h e s e f a c t o r s i s p r e s e n t e d , w i t h r e l e v a n t d i s c u s s i o n o f th e im p o r ta n t f a c e t s . I . POPULATION GROWTH N a tu r a l i n c r e a s e and n e t m i g r a t i o n . The p o p u la t io n o f any a r e a i s th e r e s u l t o f two p r i n c i p a l f a c t o r s : ( l ) n a t u r a l i n c r e a s e , or th e d i f f e r e n c e b etw een b i r t h s and d e a t h s , and ( 2) n e t m i g r a t i o n , o r th e d i f f e r e n c e b etw een a r r i v a l s and d e p a r t u r e s from th e a r e a . N a tu r a l i n c r e a s e v a r i e s w it h t h e c y c l i c a l p a t t e r n o f b i r t h s , and i s r e l a t e d t o age g r o u p in g s . I t can be m easured and r e a s o n a b ly e x t r a p o l a t e d by s t a t i s t i c a l m eth o d s. N et m i g r a t i o n , on th e o t h e r hand, i s r e l a t e d to econom ic and g e o g r a p h ic a l |
