A market analysis and trade study of Santa Ana, California. - Page 14 |
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CHAPTER I
INTRODUCTION
I , STATEMENT OP THE PR0BLES(S)
T h i s s t u d y d e a l s w i t h some o f t h e m a j o r f a c t o r s
a f f e c t i n g t r a d e i n t h e C i t y o f S a n t a A na, C a l i f o r n i a .
B o th S a n t a Ana a n d O range C o u n ty h a v e grow n r a p i d l y ,
a n d h a v e t a k e n t h e n a t i o n a l s p o t l i g h t i n r e t a i l s a l e s
a n d i n b u i l d i n g a c t i v i t y . T h i s t r a n s f o r m a t i o n o f w hat
was o n ce p r i m a r i l y a n a g r i c u l t u r a l econom y i n t o a h i g h l y
c o m p e t i t i v e an d e x p a n d i n g a r e a h a s c r e a t e d a n e e d f o r a
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m a r k e t e v a l u a t i o n . !
M e r c h a n ts an d b u s i n e s s m e n i n S a n t a A na, c a u g h t
up i n t h i s r e m a r k a b l e t r a n s f o n a a t i o n , f a c e t h e p r o b le m '
o f s e c u r i n g m ore s t a t i s t i c a l a n d c o n s u m e r d a t a t o h e l p
them i n t h i s c h a n g i n g a n d i n c r e a s i n g l y c o m p e t i t i v e m a r k e t .
The s t u d y h a s a t t e m p t e d t o a s s e m b le m a r k e t i n f o r m a t i o n
i n a n e f f o r t t o b r i n g i n t o s h a r p e r f o c u s t h e t r a d e s i t u a t
i o n i n S a n t a Ana a n d i n O range C o u n ty . j
I I . PURPOSE OP THE STUDY f
The s t u d y u t i l i z e d t h e r e s u l t s o f a c o n su m e r
s u r v e y a s w e l l a s s e c o n d a r y d a t a w h ic h h a d d i r e c t b e a r i n g 1
o n t h e p r o b l e m . A c o m b i n a t i o n o f t h e s e tw o was f e l t t o be
Object Description
Description
| Title | A market analysis and trade study of Santa Ana, California. - Page 14 |
| Repository email | cisadmin@lib.usc.edu |
| Full text | CHAPTER I INTRODUCTION I , STATEMENT OP THE PR0BLES(S) T h i s s t u d y d e a l s w i t h some o f t h e m a j o r f a c t o r s a f f e c t i n g t r a d e i n t h e C i t y o f S a n t a A na, C a l i f o r n i a . B o th S a n t a Ana a n d O range C o u n ty h a v e grow n r a p i d l y , a n d h a v e t a k e n t h e n a t i o n a l s p o t l i g h t i n r e t a i l s a l e s a n d i n b u i l d i n g a c t i v i t y . T h i s t r a n s f o r m a t i o n o f w hat was o n ce p r i m a r i l y a n a g r i c u l t u r a l econom y i n t o a h i g h l y c o m p e t i t i v e an d e x p a n d i n g a r e a h a s c r e a t e d a n e e d f o r a | m a r k e t e v a l u a t i o n . ! M e r c h a n ts an d b u s i n e s s m e n i n S a n t a A na, c a u g h t up i n t h i s r e m a r k a b l e t r a n s f o n a a t i o n , f a c e t h e p r o b le m ' o f s e c u r i n g m ore s t a t i s t i c a l a n d c o n s u m e r d a t a t o h e l p them i n t h i s c h a n g i n g a n d i n c r e a s i n g l y c o m p e t i t i v e m a r k e t . The s t u d y h a s a t t e m p t e d t o a s s e m b le m a r k e t i n f o r m a t i o n i n a n e f f o r t t o b r i n g i n t o s h a r p e r f o c u s t h e t r a d e s i t u a t i o n i n S a n t a Ana a n d i n O range C o u n ty . j I I . PURPOSE OP THE STUDY f The s t u d y u t i l i z e d t h e r e s u l t s o f a c o n su m e r s u r v e y a s w e l l a s s e c o n d a r y d a t a w h ic h h a d d i r e c t b e a r i n g 1 o n t h e p r o b l e m . A c o m b i n a t i o n o f t h e s e tw o was f e l t t o be |
