A market analysis and trade study of Santa Ana, California. - Page 6 |
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CHAPTER PAGE
IV. CONSUMER BUYING HABITS AND PREFERENCES.......... i|_l
Areas of purchase ................................ Ip.
Areas of food purchasing.............................. IpL
Purchasing areas for clothing and shoes . .
Purchasing areas for a p p lia n ces.............. ij_6
Purchasing areas for furniture, rugs, and
d ra p eries...................................................... I|_8
Purchasing areas for automotive supplies. . 1^9
Purchasing areas for miscellaneous items. . 53
Frequency of shopping in Santa Ana.............. 55
Most recent purchase...................................... 5?
Reasons for not shopping more often in
Santa A n a...................................................... 59
Suggestions by survey respondents for
improving shopping in Santa A n a.............. 6l
Favorite store o p in io n s........................... 61{-
Preferred shopping days and evenings.......... 66
Shopping-day p referen ce.............................. 68
Evening-shopping preference . . . . . . . . 68
Transportation for shopping ................................ 71
Newspaper readership............................................. .. 72
Charge account purchasing ................................ . 75
Charge account buying by income groups. . . 76
Object Description
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| Title | A market analysis and trade study of Santa Ana, California. - Page 6 |
| Repository email | cisadmin@lib.usc.edu |
| Full text | CHAPTER PAGE IV. CONSUMER BUYING HABITS AND PREFERENCES.......... i|_l Areas of purchase ................................ Ip. Areas of food purchasing.............................. IpL Purchasing areas for clothing and shoes . . Purchasing areas for a p p lia n ces.............. ij_6 Purchasing areas for furniture, rugs, and d ra p eries...................................................... I|_8 Purchasing areas for automotive supplies. . 1^9 Purchasing areas for miscellaneous items. . 53 Frequency of shopping in Santa Ana.............. 55 Most recent purchase...................................... 5? Reasons for not shopping more often in Santa A n a...................................................... 59 Suggestions by survey respondents for improving shopping in Santa A n a.............. 6l Favorite store o p in io n s........................... 61{- Preferred shopping days and evenings.......... 66 Shopping-day p referen ce.............................. 68 Evening-shopping preference . . . . . . . . 68 Transportation for shopping ................................ 71 Newspaper readership............................................. .. 72 Charge account purchasing ................................ . 75 Charge account buying by income groups. . . 76 |
