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85
Reputation Institution. (2010). Why CSR matters to corporate reputation. Reputation
Intelligence, 1 (1).
Right Management. (2009). Employee engagement: Maximizing organizational
performance. Retrieved from http://www.right.com/thought-leadership/
research/employee-engagement---maximizing-organizational-performance.
pdf
Southwest Airlines (SWA). (2008). Southwest Cares. Retrieved from
http://www.southwest.com/assets/pdfs/corporate-commitments/southwestcares.pdf
Southwest Airlines (SWA). (2009). 2009 Annual Report. Retrieved from
http://phx.corporate-ir.
net/External.File?item=UGFyZW50SUQ9NDA3OTd8Q2hpbGRJRD0tMXxUeX
BlPTM=&t=1
Southwest Airlines (SWA). (2011). The mission of Southwest Airlines. Retrieved from
http://www.swabiz.com/html/about-southwest/index.html
Sridevi, M. Sandhya & Markos, Solomon. (2010). Employee engagement: The key to
improve performance. International Journal of Business and Management, 5(12).
Strandberg, Coro (2009). The Role of Human Resource Management in Corporate Social
Responsibility. Strandberg Consulting. Retrieved from
http://corostrandberg.com/wp-content/
uploads/files/CSR_and_HR_Management1.pdf
Thackray, John. (n.d.). Feedback for real. Gallup Management Journal. Retrieved from
http://www.artsusa.org/pdf/events/2005/conv/gallup_q12.pdf
Thomas, Gail & Nowak, Margaret (2006). Corporate social responsibility: A definition.
Retrieved from
http://www.business.curtin.edu.au/files/GSB_Working_Paper_No._62_Corp_Social
_Resp_A_definition_Thomas___Nowak.pdf
Towers Perrin. (2010). Closing the engagement gap: A road map for driving superior
business performance. Retrieved from
http://www.simnet.org/resource/group/066D79D1-E2A8-4AB5-B621-
60E58640FF7B/leadership_workshop_2010/towers_perrin_global_workfor.pdf
Towers Perrin. (n.d.) 2007-2008 Towers Perrin global workforce study, Retrieved from
http://www.towersperrin.com/tp/getwebcachedoc?webc=HRS/USA/2008/200802/G
WS_handout_web.pdf
Tuzzolino, F., & Armandi, B.R. (1981). A need-hierarchy framework for assessing
corporate social responsibility. Academy of Management Review, 6, 21–28.
Object Description
| Title | The effects of corporate social responsibility one employee engagement |
| Author | Ma, Hongyue |
| Author email | hongyuem@usc.edu; hongyuem@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-03 |
| Advisor (committee chair) | Thorson, Kjerstin |
| Advisor (committee member) |
Floto, Jennifer Little, Sharoni |
| Abstract | Both corporate social responsibility (CSR) and employee engagement have become increasingly important to businesses today. The two are related: CSR affects a company’s employee engagement.; The purpose of this study is to explore those effects; the degree to which they take place and circumstances in which they occur; it also compared CSR’s influence to other well-recognized drivers of employee engagement to determine the significance of it.; This thesis will help corporations better understand the role of CSR when it relates to employee engagement, so they can design their CSR efforts accordingly and maximize the outcomes. |
| Keyword | corporate social responsibility (CSR); employee engagement; relationship between CSR and employee engagement; drivers of employee engagement; effects of CSR on employee engagement |
| Geographic subject (country) | USA; Germany |
| Coverage date | 1863/2009 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3879 |
| Contributing entity | University of Southern California |
| Rights | Ma, Hongyue |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Ma-4564 |
| Archival file | uscthesesreloadpub_Volume26/etd-Ma-4564.pdf |
Description
| Title | Page 91 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 85 Reputation Institution. (2010). Why CSR matters to corporate reputation. Reputation Intelligence, 1 (1). Right Management. (2009). Employee engagement: Maximizing organizational performance. Retrieved from http://www.right.com/thought-leadership/ research/employee-engagement---maximizing-organizational-performance. pdf Southwest Airlines (SWA). (2008). Southwest Cares. Retrieved from http://www.southwest.com/assets/pdfs/corporate-commitments/southwestcares.pdf Southwest Airlines (SWA). (2009). 2009 Annual Report. Retrieved from http://phx.corporate-ir. net/External.File?item=UGFyZW50SUQ9NDA3OTd8Q2hpbGRJRD0tMXxUeX BlPTM=&t=1 Southwest Airlines (SWA). (2011). The mission of Southwest Airlines. Retrieved from http://www.swabiz.com/html/about-southwest/index.html Sridevi, M. Sandhya & Markos, Solomon. (2010). Employee engagement: The key to improve performance. International Journal of Business and Management, 5(12). Strandberg, Coro (2009). The Role of Human Resource Management in Corporate Social Responsibility. Strandberg Consulting. Retrieved from http://corostrandberg.com/wp-content/ uploads/files/CSR_and_HR_Management1.pdf Thackray, John. (n.d.). Feedback for real. Gallup Management Journal. Retrieved from http://www.artsusa.org/pdf/events/2005/conv/gallup_q12.pdf Thomas, Gail & Nowak, Margaret (2006). Corporate social responsibility: A definition. Retrieved from http://www.business.curtin.edu.au/files/GSB_Working_Paper_No._62_Corp_Social _Resp_A_definition_Thomas___Nowak.pdf Towers Perrin. (2010). Closing the engagement gap: A road map for driving superior business performance. Retrieved from http://www.simnet.org/resource/group/066D79D1-E2A8-4AB5-B621- 60E58640FF7B/leadership_workshop_2010/towers_perrin_global_workfor.pdf Towers Perrin. (n.d.) 2007-2008 Towers Perrin global workforce study, Retrieved from http://www.towersperrin.com/tp/getwebcachedoc?webc=HRS/USA/2008/200802/G WS_handout_web.pdf Tuzzolino, F., & Armandi, B.R. (1981). A need-hierarchy framework for assessing corporate social responsibility. Academy of Management Review, 6, 21–28. |
