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82
Bibliography
Agnew, Michelle. (2010). The corporate social responsibility index and Southwest
Airlines. Retrieve from http://www.blogsouthwest.com/blog/corporate-social-responsibility-
index-and-southwest-airlines
Bale, Harvey Jr.. (n.d.). The Pharmaceutical industry and corporate social responsibility.
Retrieved from http://www.responsiblepractice.com/english/insight/ifpma/
Bayer AG. (2009). Bayer Annual Report 2009. Retrieved from
http://www.annualreport2009.bayer.com/en/Bayer-Annual-Report-2009.pdfx
Bayer U.S.. (2008). 50 years of Bayer in Pittsburgh. Pittsburgh, PA: Bayer Corporate
Communications.
Bayer U.S.. (2011a). Our people. Retrieved from
http://www.bayerus.com/about/bayerinus/OurPeople.aspx
Bayer U.S.. (2011b). Message from the Director. Retrieved from
http://www.bayerus.com/Foundation/Mission.aspx
Bayer U.S.. (2011c). About Making Science Make Sense. Retrieved from
http://www.bayerus.com/MSMS/MSMS_About/About.aspx
Bhattacharya, C.B. & Sen, Sanker & Korschun, Daniel. (2008). Using corporate social
responsibility to win the war for talent. MIT Sloan Management Review, 49(2), 37–
44.
Boccalandro, Bea. (2009). The end of employee volunteering: A necessary step to
substantive employee engagement in the community. The Center for Corporate
Citizenship. Retrieved from
http://www.cccdeutschland.org/sites/default/files/CCCDebatte%2007%20engl%20fi
nal2.pdf
The Boston College Center for Corporate Citizenship (BCCCC). (2009). Mapping
success in employee volunteering. Retrieved from
http://handsonmwv.org/docs/Mapping_Succes_In_Employee_Volunteering.pdf
Brown, Ed & Cloke, Jonathan. (2009). Corporate social responsibility in higher education.
ACME: An International E-Journal for Critical Geographies 8 (3), 474–483.
Business Civic Leadership Center. (BCLC) U.S. Chamber of Commerce. (n.d.).
Southwest’s Secret to a Positive Corporate Culture: Its Employees. Retrieve from
http://www.uschamber.com/bclc/profiles/southwest.htm
Object Description
| Title | The effects of corporate social responsibility one employee engagement |
| Author | Ma, Hongyue |
| Author email | hongyuem@usc.edu; hongyuem@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-03 |
| Advisor (committee chair) | Thorson, Kjerstin |
| Advisor (committee member) |
Floto, Jennifer Little, Sharoni |
| Abstract | Both corporate social responsibility (CSR) and employee engagement have become increasingly important to businesses today. The two are related: CSR affects a company’s employee engagement.; The purpose of this study is to explore those effects; the degree to which they take place and circumstances in which they occur; it also compared CSR’s influence to other well-recognized drivers of employee engagement to determine the significance of it.; This thesis will help corporations better understand the role of CSR when it relates to employee engagement, so they can design their CSR efforts accordingly and maximize the outcomes. |
| Keyword | corporate social responsibility (CSR); employee engagement; relationship between CSR and employee engagement; drivers of employee engagement; effects of CSR on employee engagement |
| Geographic subject (country) | USA; Germany |
| Coverage date | 1863/2009 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3879 |
| Contributing entity | University of Southern California |
| Rights | Ma, Hongyue |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Ma-4564 |
| Archival file | uscthesesreloadpub_Volume26/etd-Ma-4564.pdf |
Description
| Title | Page 88 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 82 Bibliography Agnew, Michelle. (2010). The corporate social responsibility index and Southwest Airlines. Retrieve from http://www.blogsouthwest.com/blog/corporate-social-responsibility- index-and-southwest-airlines Bale, Harvey Jr.. (n.d.). The Pharmaceutical industry and corporate social responsibility. Retrieved from http://www.responsiblepractice.com/english/insight/ifpma/ Bayer AG. (2009). Bayer Annual Report 2009. Retrieved from http://www.annualreport2009.bayer.com/en/Bayer-Annual-Report-2009.pdfx Bayer U.S.. (2008). 50 years of Bayer in Pittsburgh. Pittsburgh, PA: Bayer Corporate Communications. Bayer U.S.. (2011a). Our people. Retrieved from http://www.bayerus.com/about/bayerinus/OurPeople.aspx Bayer U.S.. (2011b). Message from the Director. Retrieved from http://www.bayerus.com/Foundation/Mission.aspx Bayer U.S.. (2011c). About Making Science Make Sense. Retrieved from http://www.bayerus.com/MSMS/MSMS_About/About.aspx Bhattacharya, C.B. & Sen, Sanker & Korschun, Daniel. (2008). Using corporate social responsibility to win the war for talent. MIT Sloan Management Review, 49(2), 37– 44. Boccalandro, Bea. (2009). The end of employee volunteering: A necessary step to substantive employee engagement in the community. The Center for Corporate Citizenship. Retrieved from http://www.cccdeutschland.org/sites/default/files/CCCDebatte%2007%20engl%20fi nal2.pdf The Boston College Center for Corporate Citizenship (BCCCC). (2009). Mapping success in employee volunteering. Retrieved from http://handsonmwv.org/docs/Mapping_Succes_In_Employee_Volunteering.pdf Brown, Ed & Cloke, Jonathan. (2009). Corporate social responsibility in higher education. ACME: An International E-Journal for Critical Geographies 8 (3), 474–483. Business Civic Leadership Center. (BCLC) U.S. Chamber of Commerce. (n.d.). Southwest’s Secret to a Positive Corporate Culture: Its Employees. Retrieve from http://www.uschamber.com/bclc/profiles/southwest.htm |
