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73
Chapter Six: Outcomes
In this concluding chapter, the thesis key findings are summarized in two
categories: Redefining CSR and CSR’s effects on employee engagement. The redefining
CSR section concludes that companies have neglected CSR’s internal aspects, especially
when it comes to employees’ workplace safety and human rights. Companies could be
placed at risk without exerting enough effort to ensure safe working environment and
protecting employees’ human rights. The section on CSR’s effects on employee
engagement points out the validity of the original thesis hypothesis and three deductions
that were based on the literature reviews and research results. At the end of the chapter,
recommendations are presented to help companies customize their investment and efforts
in CSR when it comes to increasing employee engagement.
Redefining CSR
The first category of outcomes involves redefining CSR. As mentioned in Chapter
One it is almost impossible to find a universal definition that fits all companies and their
activities. CSR is a subjective concept that relies on diverse interpretations and
perception. The majority of definitions are broad enough to include external CSR, or the
company as a social citizen; and internal CSR, the employer is responsible for its
employees. However, employees’ human rights and workplace safety are always
neglected as part of the internal CSR based on the interview key findings.
The United Nations Global Compact has principles for both human rights and
workplace safety respectively, and it includes both as part of CSR (UNGC, n.d.). Even
though most CSR definitions are broad enough to include employees’ safety and human
rights, most corporations neglect these practices. Most of the time, companies pay more
Object Description
| Title | The effects of corporate social responsibility one employee engagement |
| Author | Ma, Hongyue |
| Author email | hongyuem@usc.edu; hongyuem@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-03 |
| Advisor (committee chair) | Thorson, Kjerstin |
| Advisor (committee member) |
Floto, Jennifer Little, Sharoni |
| Abstract | Both corporate social responsibility (CSR) and employee engagement have become increasingly important to businesses today. The two are related: CSR affects a company’s employee engagement.; The purpose of this study is to explore those effects; the degree to which they take place and circumstances in which they occur; it also compared CSR’s influence to other well-recognized drivers of employee engagement to determine the significance of it.; This thesis will help corporations better understand the role of CSR when it relates to employee engagement, so they can design their CSR efforts accordingly and maximize the outcomes. |
| Keyword | corporate social responsibility (CSR); employee engagement; relationship between CSR and employee engagement; drivers of employee engagement; effects of CSR on employee engagement |
| Geographic subject (country) | USA; Germany |
| Coverage date | 1863/2009 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3879 |
| Contributing entity | University of Southern California |
| Rights | Ma, Hongyue |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Ma-4564 |
| Archival file | uscthesesreloadpub_Volume26/etd-Ma-4564.pdf |
Description
| Title | Page 79 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 73 Chapter Six: Outcomes In this concluding chapter, the thesis key findings are summarized in two categories: Redefining CSR and CSR’s effects on employee engagement. The redefining CSR section concludes that companies have neglected CSR’s internal aspects, especially when it comes to employees’ workplace safety and human rights. Companies could be placed at risk without exerting enough effort to ensure safe working environment and protecting employees’ human rights. The section on CSR’s effects on employee engagement points out the validity of the original thesis hypothesis and three deductions that were based on the literature reviews and research results. At the end of the chapter, recommendations are presented to help companies customize their investment and efforts in CSR when it comes to increasing employee engagement. Redefining CSR The first category of outcomes involves redefining CSR. As mentioned in Chapter One it is almost impossible to find a universal definition that fits all companies and their activities. CSR is a subjective concept that relies on diverse interpretations and perception. The majority of definitions are broad enough to include external CSR, or the company as a social citizen; and internal CSR, the employer is responsible for its employees. However, employees’ human rights and workplace safety are always neglected as part of the internal CSR based on the interview key findings. The United Nations Global Compact has principles for both human rights and workplace safety respectively, and it includes both as part of CSR (UNGC, n.d.). Even though most CSR definitions are broad enough to include employees’ safety and human rights, most corporations neglect these practices. Most of the time, companies pay more |
