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66
• Green Team: comprised of employee volunteers across the company, the
Green Team offers recommendations to augment environmentally-responsible
business practices. The Green Team works cooperatively with
our professional environmental staff and Green Ambassadors in each
Southwest Airlines city to answer environmental questions from
Employees and to consider suggestions for improvement. (Casey, 2011)
Figure 5.1 shows an overlook of the outcomes of SWA’s Share The Spirit 2008.
SWA Share The Spirit 2008
Note: Adapted from Southwest Airlines 2009 Annual Report, by Southwest Airlines, 2010
Figure 5.1
Communicating with employees about CSR information and the benefits.
According to Ginger Hardage, who is the head of SWA’s internal and external
communication, the foundation of successful two-way communication is the level of
knowledge and the information the company provides that allows employees to feel like
owners (BCLC, 2011). SWA communicate with its employees on a timely manner
through various channels:
Object Description
| Title | The effects of corporate social responsibility one employee engagement |
| Author | Ma, Hongyue |
| Author email | hongyuem@usc.edu; hongyuem@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-03 |
| Advisor (committee chair) | Thorson, Kjerstin |
| Advisor (committee member) |
Floto, Jennifer Little, Sharoni |
| Abstract | Both corporate social responsibility (CSR) and employee engagement have become increasingly important to businesses today. The two are related: CSR affects a company’s employee engagement.; The purpose of this study is to explore those effects; the degree to which they take place and circumstances in which they occur; it also compared CSR’s influence to other well-recognized drivers of employee engagement to determine the significance of it.; This thesis will help corporations better understand the role of CSR when it relates to employee engagement, so they can design their CSR efforts accordingly and maximize the outcomes. |
| Keyword | corporate social responsibility (CSR); employee engagement; relationship between CSR and employee engagement; drivers of employee engagement; effects of CSR on employee engagement |
| Geographic subject (country) | USA; Germany |
| Coverage date | 1863/2009 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3879 |
| Contributing entity | University of Southern California |
| Rights | Ma, Hongyue |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Ma-4564 |
| Archival file | uscthesesreloadpub_Volume26/etd-Ma-4564.pdf |
Description
| Title | Page 72 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 66 • Green Team: comprised of employee volunteers across the company, the Green Team offers recommendations to augment environmentally-responsible business practices. The Green Team works cooperatively with our professional environmental staff and Green Ambassadors in each Southwest Airlines city to answer environmental questions from Employees and to consider suggestions for improvement. (Casey, 2011) Figure 5.1 shows an overlook of the outcomes of SWA’s Share The Spirit 2008. SWA Share The Spirit 2008 Note: Adapted from Southwest Airlines 2009 Annual Report, by Southwest Airlines, 2010 Figure 5.1 Communicating with employees about CSR information and the benefits. According to Ginger Hardage, who is the head of SWA’s internal and external communication, the foundation of successful two-way communication is the level of knowledge and the information the company provides that allows employees to feel like owners (BCLC, 2011). SWA communicate with its employees on a timely manner through various channels: |
