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59
The third implication stems from the Bayer employees’ responses questionnaire
results regarding the relative importance of CSR when compared to other top key drivers
of employee engagement. CSR is not as important as other well-recognized top drivers,
and therefore, it can never make up for those other drivers. Once one or more of those
drivers change, the level of employee engagement will change accordingly no matter how
good Bayer’s reputation for CSR is.
The following four key findings can be generalized from the case study:
1. Communicating with employees about CSR is beneficial to an
organization and triggers employees’ pride in the company.
2. Involving employees in an organization’s CSR initiatives is a win-win
move. It benefits the company, because it helps employees connect with
the company; it benefits the employees who get involved, because it helps
them develop new skill sets and explore their potential.
3. CSR is able to invigorate employees’ engagement of no other factors that
affect employee engagement come into play. When other factors are
remain stable and satisfied, CSR has the capability to further bolster
employee engagement
4. When compared to other top key drivers, CSR has a relatively small, even
tiny, impact on employee engagement. In other words, it is an add-on
factor when it comes to employee engagement, and can never be traded to
make up the loss of any other factors.
Object Description
| Title | The effects of corporate social responsibility one employee engagement |
| Author | Ma, Hongyue |
| Author email | hongyuem@usc.edu; hongyuem@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-03 |
| Advisor (committee chair) | Thorson, Kjerstin |
| Advisor (committee member) |
Floto, Jennifer Little, Sharoni |
| Abstract | Both corporate social responsibility (CSR) and employee engagement have become increasingly important to businesses today. The two are related: CSR affects a company’s employee engagement.; The purpose of this study is to explore those effects; the degree to which they take place and circumstances in which they occur; it also compared CSR’s influence to other well-recognized drivers of employee engagement to determine the significance of it.; This thesis will help corporations better understand the role of CSR when it relates to employee engagement, so they can design their CSR efforts accordingly and maximize the outcomes. |
| Keyword | corporate social responsibility (CSR); employee engagement; relationship between CSR and employee engagement; drivers of employee engagement; effects of CSR on employee engagement |
| Geographic subject (country) | USA; Germany |
| Coverage date | 1863/2009 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3879 |
| Contributing entity | University of Southern California |
| Rights | Ma, Hongyue |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Ma-4564 |
| Archival file | uscthesesreloadpub_Volume26/etd-Ma-4564.pdf |
Description
| Title | Page 65 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 59 The third implication stems from the Bayer employees’ responses questionnaire results regarding the relative importance of CSR when compared to other top key drivers of employee engagement. CSR is not as important as other well-recognized top drivers, and therefore, it can never make up for those other drivers. Once one or more of those drivers change, the level of employee engagement will change accordingly no matter how good Bayer’s reputation for CSR is. The following four key findings can be generalized from the case study: 1. Communicating with employees about CSR is beneficial to an organization and triggers employees’ pride in the company. 2. Involving employees in an organization’s CSR initiatives is a win-win move. It benefits the company, because it helps employees connect with the company; it benefits the employees who get involved, because it helps them develop new skill sets and explore their potential. 3. CSR is able to invigorate employees’ engagement of no other factors that affect employee engagement come into play. When other factors are remain stable and satisfied, CSR has the capability to further bolster employee engagement 4. When compared to other top key drivers, CSR has a relatively small, even tiny, impact on employee engagement. In other words, it is an add-on factor when it comes to employee engagement, and can never be traded to make up the loss of any other factors. |
