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56
skills and capabilities. As one Bayer employee(personal communication, January 6, 2011)
said:
There are so many talented and diverse employees here at Bayer. Get them
involved [and] let them use their other talents besides what they may do on their
daily jobs. It is surprising when you take someone away from what they do day to
day – all the interesting and exciting things they have to offer. It also gives them
the chance to do something they like and helps them grow and network, not only
within, but on the outside of the company.
In terms of feedback from employee volunteerism, one volunteer (personal
communication, January 24, 2011) described it this way:
Participating in CSR Programs has taken me places I never thought I would be.
Networking, communication, leadership skills are quickly acquired without even
realizing you are doing all these things. It definitely helps me in my day-to-day
job. It really opens opportunities to employees.
When asked if there are any shortcomings or obstacles that Bayer faced while
encouraging employee to participate in CSR programs, Lucore said managers allow
employees time off to volunteer during the work day, and employees have the power to
decide which day they want take off for community work. Therefore, it is not normal to
see employees oppose volunteerism. As Tornano said, “From a corporate culture
perspective, employees should take an appropriate amount of time, with their managers’
approval, to go out and do volunteer work.” Bayer has a human resource policy that
allows any employee to take two days a year for volunteerism. Bayer employees choose
the organization for which they would like to volunteer. The employees are free to
schedule their volunteerism, which decreases resistance from the employees and the line
managers.
Object Description
| Title | The effects of corporate social responsibility one employee engagement |
| Author | Ma, Hongyue |
| Author email | hongyuem@usc.edu; hongyuem@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-03 |
| Advisor (committee chair) | Thorson, Kjerstin |
| Advisor (committee member) |
Floto, Jennifer Little, Sharoni |
| Abstract | Both corporate social responsibility (CSR) and employee engagement have become increasingly important to businesses today. The two are related: CSR affects a company’s employee engagement.; The purpose of this study is to explore those effects; the degree to which they take place and circumstances in which they occur; it also compared CSR’s influence to other well-recognized drivers of employee engagement to determine the significance of it.; This thesis will help corporations better understand the role of CSR when it relates to employee engagement, so they can design their CSR efforts accordingly and maximize the outcomes. |
| Keyword | corporate social responsibility (CSR); employee engagement; relationship between CSR and employee engagement; drivers of employee engagement; effects of CSR on employee engagement |
| Geographic subject (country) | USA; Germany |
| Coverage date | 1863/2009 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3879 |
| Contributing entity | University of Southern California |
| Rights | Ma, Hongyue |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Ma-4564 |
| Archival file | uscthesesreloadpub_Volume26/etd-Ma-4564.pdf |
Description
| Title | Page 62 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 56 skills and capabilities. As one Bayer employee(personal communication, January 6, 2011) said: There are so many talented and diverse employees here at Bayer. Get them involved [and] let them use their other talents besides what they may do on their daily jobs. It is surprising when you take someone away from what they do day to day – all the interesting and exciting things they have to offer. It also gives them the chance to do something they like and helps them grow and network, not only within, but on the outside of the company. In terms of feedback from employee volunteerism, one volunteer (personal communication, January 24, 2011) described it this way: Participating in CSR Programs has taken me places I never thought I would be. Networking, communication, leadership skills are quickly acquired without even realizing you are doing all these things. It definitely helps me in my day-to-day job. It really opens opportunities to employees. When asked if there are any shortcomings or obstacles that Bayer faced while encouraging employee to participate in CSR programs, Lucore said managers allow employees time off to volunteer during the work day, and employees have the power to decide which day they want take off for community work. Therefore, it is not normal to see employees oppose volunteerism. As Tornano said, “From a corporate culture perspective, employees should take an appropriate amount of time, with their managers’ approval, to go out and do volunteer work.” Bayer has a human resource policy that allows any employee to take two days a year for volunteerism. Bayer employees choose the organization for which they would like to volunteer. The employees are free to schedule their volunteerism, which decreases resistance from the employees and the line managers. |
