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55
communicate with employees efficiently and effectively about CSR information. Poor
internal communication might impede CSR. If key managers and employees do not
understand how CSR programs associate with organizational functions, they might not
effectively support them.
According to Lucore, it is very important to regularly update and communicate
with employees about Bayer’s CSR programs. The head office updates U.S. employees
weekly. This helps engage employees, she said. When the employees are aware of their
company’s role in society, they are more engaged at work.
One employee who volunteers an extraordinary amount of time to CSR said that
communication is a key element to CSR, and it has to be a two-way, mutual
communication. Bayer employees like to hear what the company is doing both from
outside and inside, she said. She feels prides answering questions about what the
company is doing or participating in the communities. This kind of communication
encourages employees to get more involved at work, she said.
Involving employees in CSR programs and its benefits.
As mentioned above, Bayer has a few CSR programs that involve employees.
Both the management group and employees that the author interviewed agree that it is
very beneficial to involve employees in Bayer’s CSR programs.
According to Lucore, participating in CSR programs allows employees to feel
more pride in the company and regard themselves as its champions in the community.
From a company perspective, this strengthens the bond between employees and employer,
which will indirectly benefit Bayer. From an employee perspective, workers will have a
chance to interact with their colleagues and the management and develop their personal
Object Description
| Title | The effects of corporate social responsibility one employee engagement |
| Author | Ma, Hongyue |
| Author email | hongyuem@usc.edu; hongyuem@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-03 |
| Advisor (committee chair) | Thorson, Kjerstin |
| Advisor (committee member) |
Floto, Jennifer Little, Sharoni |
| Abstract | Both corporate social responsibility (CSR) and employee engagement have become increasingly important to businesses today. The two are related: CSR affects a company’s employee engagement.; The purpose of this study is to explore those effects; the degree to which they take place and circumstances in which they occur; it also compared CSR’s influence to other well-recognized drivers of employee engagement to determine the significance of it.; This thesis will help corporations better understand the role of CSR when it relates to employee engagement, so they can design their CSR efforts accordingly and maximize the outcomes. |
| Keyword | corporate social responsibility (CSR); employee engagement; relationship between CSR and employee engagement; drivers of employee engagement; effects of CSR on employee engagement |
| Geographic subject (country) | USA; Germany |
| Coverage date | 1863/2009 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3879 |
| Contributing entity | University of Southern California |
| Rights | Ma, Hongyue |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Ma-4564 |
| Archival file | uscthesesreloadpub_Volume26/etd-Ma-4564.pdf |
Description
| Title | Page 61 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 55 communicate with employees efficiently and effectively about CSR information. Poor internal communication might impede CSR. If key managers and employees do not understand how CSR programs associate with organizational functions, they might not effectively support them. According to Lucore, it is very important to regularly update and communicate with employees about Bayer’s CSR programs. The head office updates U.S. employees weekly. This helps engage employees, she said. When the employees are aware of their company’s role in society, they are more engaged at work. One employee who volunteers an extraordinary amount of time to CSR said that communication is a key element to CSR, and it has to be a two-way, mutual communication. Bayer employees like to hear what the company is doing both from outside and inside, she said. She feels prides answering questions about what the company is doing or participating in the communities. This kind of communication encourages employees to get more involved at work, she said. Involving employees in CSR programs and its benefits. As mentioned above, Bayer has a few CSR programs that involve employees. Both the management group and employees that the author interviewed agree that it is very beneficial to involve employees in Bayer’s CSR programs. According to Lucore, participating in CSR programs allows employees to feel more pride in the company and regard themselves as its champions in the community. From a company perspective, this strengthens the bond between employees and employer, which will indirectly benefit Bayer. From an employee perspective, workers will have a chance to interact with their colleagues and the management and develop their personal |
