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54
diverse groups and ensure preparedness for tomorrow’s leaders (Bayer
U.S., 2011b).” It committed to improve communities in which Bayer’s
employees live and work. The foundation provides funding to organization
that serves these communities (Bayer U. S., 2011b).
• Making Science Make Sense (MSMS) which is a company-wide initiative
that “advances science literacy across the United States through hands-on,
inquiry-based science learning, employee volunteerism and public
education (Bayer U.S., 2011c).” More than 1,000 employees volunteered
in this program to foster science literacy and ignite student interest in
science (Bayer U.S., 2011c).
According to Bayer’s CSR manager Rebecca Lucore (personal communication,
January 24, 2011), Bayer also partners with non-profit organizations for events such as
the United Way Day of Caring and American Heart Association Heart Walk. Employees
also serve as board members of some non-profit organizations.
Communicating with employees about CSR information and the benefits.
There are several corporate channels Bayer head office uses to communicate with
employees including intranet, publications and push-emails that link back to intranet.
According to Tornano, employees are able to get the messages from Pittsburgh — the
headquarters of Bayer U.S. — about CSR and Bayer’s reputation. “For a big company
that has three units and services companies, which in total amounts to about 60 sites, it is
hard for messages from headquarters to cut through the clatter (Tornano, 2011).” An
employee awareness survey conducted by Bayer, however, showed that employees
received and understood those messages. This implies that Bayer has the ability to
Object Description
| Title | The effects of corporate social responsibility one employee engagement |
| Author | Ma, Hongyue |
| Author email | hongyuem@usc.edu; hongyuem@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-03 |
| Advisor (committee chair) | Thorson, Kjerstin |
| Advisor (committee member) |
Floto, Jennifer Little, Sharoni |
| Abstract | Both corporate social responsibility (CSR) and employee engagement have become increasingly important to businesses today. The two are related: CSR affects a company’s employee engagement.; The purpose of this study is to explore those effects; the degree to which they take place and circumstances in which they occur; it also compared CSR’s influence to other well-recognized drivers of employee engagement to determine the significance of it.; This thesis will help corporations better understand the role of CSR when it relates to employee engagement, so they can design their CSR efforts accordingly and maximize the outcomes. |
| Keyword | corporate social responsibility (CSR); employee engagement; relationship between CSR and employee engagement; drivers of employee engagement; effects of CSR on employee engagement |
| Geographic subject (country) | USA; Germany |
| Coverage date | 1863/2009 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3879 |
| Contributing entity | University of Southern California |
| Rights | Ma, Hongyue |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Ma-4564 |
| Archival file | uscthesesreloadpub_Volume26/etd-Ma-4564.pdf |
Description
| Title | Page 60 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 54 diverse groups and ensure preparedness for tomorrow’s leaders (Bayer U.S., 2011b).” It committed to improve communities in which Bayer’s employees live and work. The foundation provides funding to organization that serves these communities (Bayer U. S., 2011b). • Making Science Make Sense (MSMS) which is a company-wide initiative that “advances science literacy across the United States through hands-on, inquiry-based science learning, employee volunteerism and public education (Bayer U.S., 2011c).” More than 1,000 employees volunteered in this program to foster science literacy and ignite student interest in science (Bayer U.S., 2011c). According to Bayer’s CSR manager Rebecca Lucore (personal communication, January 24, 2011), Bayer also partners with non-profit organizations for events such as the United Way Day of Caring and American Heart Association Heart Walk. Employees also serve as board members of some non-profit organizations. Communicating with employees about CSR information and the benefits. There are several corporate channels Bayer head office uses to communicate with employees including intranet, publications and push-emails that link back to intranet. According to Tornano, employees are able to get the messages from Pittsburgh — the headquarters of Bayer U.S. — about CSR and Bayer’s reputation. “For a big company that has three units and services companies, which in total amounts to about 60 sites, it is hard for messages from headquarters to cut through the clatter (Tornano, 2011).” An employee awareness survey conducted by Bayer, however, showed that employees received and understood those messages. This implies that Bayer has the ability to |
