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research and development. Approximately 108,400 employees work for Bayer AG
worldwide. Bayer products and services are designed to benefit people and improve the
quality of lives, and the company embraces value through innovation, growth and high
earning power. (Bayer AG, 2009)
Bayer Corporation (also known as Bayer U.S.) is the Pittsburgh-based American
arm of Bayer AG. In addition to its headquarters, the company has 30 additional
corporate centers and 50 manufacturing operations nationwide with 21,000 employees.
(Bayer U.S., 2008)
Qualifications.
From a CSR perspective.
Some evidence shows that the pharmaceutical industry tends to take the lead in
CSR because of its nature. Many regard CSR as a fully integrated element of business
strategies. The industry also has more important reasons to be socially responsible than
the fact that it attracts prospective employees or that companies cannot isolate themselves
from society. The industry is always on a position of defense when it comes to CSR
(Capaldi, 2011). As Capaldi (2011) described, health care is a serious and ethically
sensitive issue, and that is why pharmaceutical companies must carefully and sensitively
ensure all stakeholders’ needs are met. Simply placating some special interest and
playing public relations games will never work in this industry. To survive and increase
business, pharmaceutical companies should always take the initiative to make sure the
health of the wider society is in a good condition (Capaldi, 2011).
Besides following a socially responsible business model, the pharmaceutical
companies undertake many additional initiatives covering a wide range of areas such as
Object Description
| Title | The effects of corporate social responsibility one employee engagement |
| Author | Ma, Hongyue |
| Author email | hongyuem@usc.edu; hongyuem@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-03 |
| Advisor (committee chair) | Thorson, Kjerstin |
| Advisor (committee member) |
Floto, Jennifer Little, Sharoni |
| Abstract | Both corporate social responsibility (CSR) and employee engagement have become increasingly important to businesses today. The two are related: CSR affects a company’s employee engagement.; The purpose of this study is to explore those effects; the degree to which they take place and circumstances in which they occur; it also compared CSR’s influence to other well-recognized drivers of employee engagement to determine the significance of it.; This thesis will help corporations better understand the role of CSR when it relates to employee engagement, so they can design their CSR efforts accordingly and maximize the outcomes. |
| Keyword | corporate social responsibility (CSR); employee engagement; relationship between CSR and employee engagement; drivers of employee engagement; effects of CSR on employee engagement |
| Geographic subject (country) | USA; Germany |
| Coverage date | 1863/2009 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3879 |
| Contributing entity | University of Southern California |
| Rights | Ma, Hongyue |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Ma-4564 |
| Archival file | uscthesesreloadpub_Volume26/etd-Ma-4564.pdf |
Description
| Title | Page 56 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 50 research and development. Approximately 108,400 employees work for Bayer AG worldwide. Bayer products and services are designed to benefit people and improve the quality of lives, and the company embraces value through innovation, growth and high earning power. (Bayer AG, 2009) Bayer Corporation (also known as Bayer U.S.) is the Pittsburgh-based American arm of Bayer AG. In addition to its headquarters, the company has 30 additional corporate centers and 50 manufacturing operations nationwide with 21,000 employees. (Bayer U.S., 2008) Qualifications. From a CSR perspective. Some evidence shows that the pharmaceutical industry tends to take the lead in CSR because of its nature. Many regard CSR as a fully integrated element of business strategies. The industry also has more important reasons to be socially responsible than the fact that it attracts prospective employees or that companies cannot isolate themselves from society. The industry is always on a position of defense when it comes to CSR (Capaldi, 2011). As Capaldi (2011) described, health care is a serious and ethically sensitive issue, and that is why pharmaceutical companies must carefully and sensitively ensure all stakeholders’ needs are met. Simply placating some special interest and playing public relations games will never work in this industry. To survive and increase business, pharmaceutical companies should always take the initiative to make sure the health of the wider society is in a good condition (Capaldi, 2011). Besides following a socially responsible business model, the pharmaceutical companies undertake many additional initiatives covering a wide range of areas such as |
