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46
Standards of CSR Performance Rating
Aspects Points
The description of CSR’s importance 1 point
The description of the CSR’s connection to company’s values 1 point
The amount of information on CSR initiatives 1 point
The quality of information on CSR initiatives 1 point
The scope of CSR 1 point
Variety of CSR programs 1 point
Outcomes/achievement of the CSR programs 1 point
Publishing a CSR report 1 point
CSR programs that involve employees 1 point
Partnership with other organizations and foundations (Non-profit) 1 point
Table 4.5
Research results.
Research showed that 70% of the companies on the 100 Best Companies to Work
For had a CSR page or section on their websites. (See Figure 4.5) The average rating for
all companies was 3.2 out of 10. This is not enough to support the notion that those
companies have good CSR performance and high employee engagement. Only 18
Object Description
| Title | The effects of corporate social responsibility one employee engagement |
| Author | Ma, Hongyue |
| Author email | hongyuem@usc.edu; hongyuem@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-03 |
| Advisor (committee chair) | Thorson, Kjerstin |
| Advisor (committee member) |
Floto, Jennifer Little, Sharoni |
| Abstract | Both corporate social responsibility (CSR) and employee engagement have become increasingly important to businesses today. The two are related: CSR affects a company’s employee engagement.; The purpose of this study is to explore those effects; the degree to which they take place and circumstances in which they occur; it also compared CSR’s influence to other well-recognized drivers of employee engagement to determine the significance of it.; This thesis will help corporations better understand the role of CSR when it relates to employee engagement, so they can design their CSR efforts accordingly and maximize the outcomes. |
| Keyword | corporate social responsibility (CSR); employee engagement; relationship between CSR and employee engagement; drivers of employee engagement; effects of CSR on employee engagement |
| Geographic subject (country) | USA; Germany |
| Coverage date | 1863/2009 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3879 |
| Contributing entity | University of Southern California |
| Rights | Ma, Hongyue |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Ma-4564 |
| Archival file | uscthesesreloadpub_Volume26/etd-Ma-4564.pdf |
Description
| Title | Page 52 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 46 Standards of CSR Performance Rating Aspects Points The description of CSR’s importance 1 point The description of the CSR’s connection to company’s values 1 point The amount of information on CSR initiatives 1 point The quality of information on CSR initiatives 1 point The scope of CSR 1 point Variety of CSR programs 1 point Outcomes/achievement of the CSR programs 1 point Publishing a CSR report 1 point CSR programs that involve employees 1 point Partnership with other organizations and foundations (Non-profit) 1 point Table 4.5 Research results. Research showed that 70% of the companies on the 100 Best Companies to Work For had a CSR page or section on their websites. (See Figure 4.5) The average rating for all companies was 3.2 out of 10. This is not enough to support the notion that those companies have good CSR performance and high employee engagement. Only 18 |
