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36
to them that the corporation’s CSR initiatives are not merely posters or public relations
moves. It is authentic. It is part of the company culture, and it is who the corporation is.
In conclusion, it is beneficial to engage employee in a corporation’s CSR
initiatives. The benefits involve increasing pride in the companies, developing personal
skills and capabilities and better human interactions.
Comparison of CSR and other top drivers of employee engagement.
Stewart regarded CSR as critical compared to the other six drivers. He raised the
idea that CSR sometimes is part of several other top drivers of employee engagement.
“Directly involving employees in CSR initiatives is a factor in demonstrating how much
management cares about its employees; community involvement activities are important
ways for employees to improve their capabilities and skills; and it's perceived as part of
the company's benefit programs,” he said. However, CSR would not result in good
employee engagement, which means all the top drivers are necessary. When other drivers
remain satisfied and unchanged, CSR can definitely affect employee engagement. It is
quite possible employees would still remain engaged even if a corporation has a bad CSR
and all the other top drivers remain satisfied and unchanged, he said.
Weintraub said a good reputation for CSR cannot affect employee engagement
significantly, even though employees regard the corporation’s CSR as authentic. She
does not believe CSR initiatives could make up for a significant number of other top
drivers of employee engagement. However, she believes that a good reputation for CSR
can affect employee engagement positively when other top drivers are satisfied and
unchanged. “CSR works better in a positive way,” she said. If a corporation had bad
Object Description
| Title | The effects of corporate social responsibility one employee engagement |
| Author | Ma, Hongyue |
| Author email | hongyuem@usc.edu; hongyuem@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-03 |
| Advisor (committee chair) | Thorson, Kjerstin |
| Advisor (committee member) |
Floto, Jennifer Little, Sharoni |
| Abstract | Both corporate social responsibility (CSR) and employee engagement have become increasingly important to businesses today. The two are related: CSR affects a company’s employee engagement.; The purpose of this study is to explore those effects; the degree to which they take place and circumstances in which they occur; it also compared CSR’s influence to other well-recognized drivers of employee engagement to determine the significance of it.; This thesis will help corporations better understand the role of CSR when it relates to employee engagement, so they can design their CSR efforts accordingly and maximize the outcomes. |
| Keyword | corporate social responsibility (CSR); employee engagement; relationship between CSR and employee engagement; drivers of employee engagement; effects of CSR on employee engagement |
| Geographic subject (country) | USA; Germany |
| Coverage date | 1863/2009 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3879 |
| Contributing entity | University of Southern California |
| Rights | Ma, Hongyue |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Ma-4564 |
| Archival file | uscthesesreloadpub_Volume26/etd-Ma-4564.pdf |
Description
| Title | Page 42 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 36 to them that the corporation’s CSR initiatives are not merely posters or public relations moves. It is authentic. It is part of the company culture, and it is who the corporation is. In conclusion, it is beneficial to engage employee in a corporation’s CSR initiatives. The benefits involve increasing pride in the companies, developing personal skills and capabilities and better human interactions. Comparison of CSR and other top drivers of employee engagement. Stewart regarded CSR as critical compared to the other six drivers. He raised the idea that CSR sometimes is part of several other top drivers of employee engagement. “Directly involving employees in CSR initiatives is a factor in demonstrating how much management cares about its employees; community involvement activities are important ways for employees to improve their capabilities and skills; and it's perceived as part of the company's benefit programs,” he said. However, CSR would not result in good employee engagement, which means all the top drivers are necessary. When other drivers remain satisfied and unchanged, CSR can definitely affect employee engagement. It is quite possible employees would still remain engaged even if a corporation has a bad CSR and all the other top drivers remain satisfied and unchanged, he said. Weintraub said a good reputation for CSR cannot affect employee engagement significantly, even though employees regard the corporation’s CSR as authentic. She does not believe CSR initiatives could make up for a significant number of other top drivers of employee engagement. However, she believes that a good reputation for CSR can affect employee engagement positively when other top drivers are satisfied and unchanged. “CSR works better in a positive way,” she said. If a corporation had bad |
