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35
large. “The employees can always be the ambassadors for the company, and in that way
telling them all the good stuff you are doing only benefits the company over the longer
term,” she said. When asked if there is any benefit that is relevant to a corporation’s
employee engagement, she said that it does have a positive impact on employees, but not
necessarily and specifically on employee engagement.
In conclusion, it is beneficial to communicate with employee about CSR
information, and employees deserve to be informed about what the company is doing as
stakeholders and audiences.
Involving employees in CSR initiatives.
All three agreed that involving employees in a corporation’s CSR initiatives is
critical and beneficial.
Stewart regarded engaging employees in CSR as more critical than
communicating with employees about CSR information. “Employees are demanding that
kind of direct engagement. New generations of employees expect their employers to be
responsible and provide opportunities for them to give back. It's critical in attracting the
top talent and it's critical to retaining them,” he said. The most significant benefit is the
relationship and the human interaction with colleagues and community members that are
possibly built through CSR programs, Jackson said. Employees are able to develop their
personal skills and capabilities through the process of participating CSR programs. To
Weintraub, the benefits of involving employees in CSR programs revolve around their
pride in a corporation. “Employees are proud of what the company is doing and what
they are doing. It becomes more tangible for them,” she said. Engaging employees shows
Object Description
| Title | The effects of corporate social responsibility one employee engagement |
| Author | Ma, Hongyue |
| Author email | hongyuem@usc.edu; hongyuem@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-03 |
| Advisor (committee chair) | Thorson, Kjerstin |
| Advisor (committee member) |
Floto, Jennifer Little, Sharoni |
| Abstract | Both corporate social responsibility (CSR) and employee engagement have become increasingly important to businesses today. The two are related: CSR affects a company’s employee engagement.; The purpose of this study is to explore those effects; the degree to which they take place and circumstances in which they occur; it also compared CSR’s influence to other well-recognized drivers of employee engagement to determine the significance of it.; This thesis will help corporations better understand the role of CSR when it relates to employee engagement, so they can design their CSR efforts accordingly and maximize the outcomes. |
| Keyword | corporate social responsibility (CSR); employee engagement; relationship between CSR and employee engagement; drivers of employee engagement; effects of CSR on employee engagement |
| Geographic subject (country) | USA; Germany |
| Coverage date | 1863/2009 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3879 |
| Contributing entity | University of Southern California |
| Rights | Ma, Hongyue |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Ma-4564 |
| Archival file | uscthesesreloadpub_Volume26/etd-Ma-4564.pdf |
Description
| Title | Page 41 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 35 large. “The employees can always be the ambassadors for the company, and in that way telling them all the good stuff you are doing only benefits the company over the longer term,” she said. When asked if there is any benefit that is relevant to a corporation’s employee engagement, she said that it does have a positive impact on employees, but not necessarily and specifically on employee engagement. In conclusion, it is beneficial to communicate with employee about CSR information, and employees deserve to be informed about what the company is doing as stakeholders and audiences. Involving employees in CSR initiatives. All three agreed that involving employees in a corporation’s CSR initiatives is critical and beneficial. Stewart regarded engaging employees in CSR as more critical than communicating with employees about CSR information. “Employees are demanding that kind of direct engagement. New generations of employees expect their employers to be responsible and provide opportunities for them to give back. It's critical in attracting the top talent and it's critical to retaining them,” he said. The most significant benefit is the relationship and the human interaction with colleagues and community members that are possibly built through CSR programs, Jackson said. Employees are able to develop their personal skills and capabilities through the process of participating CSR programs. To Weintraub, the benefits of involving employees in CSR programs revolve around their pride in a corporation. “Employees are proud of what the company is doing and what they are doing. It becomes more tangible for them,” she said. Engaging employees shows |
