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29
this group of employee. What’s more, the data also implied that those employees were
less likely to advocate the idea that CSR can affect employee engagement.
Survey Data Table No.1
Respondents who participated
in their organizations’ CSR
programs before
Respondents who never had a
chance to participate in their
organizations’ CSR programs
Like working at current the
organizations
82% 59%
Are happy and engaged at work 76% 55%
Pay attention to their organization’s
CSR programs
82% 76%
Would like to more about the
organization’s CSR programs
76% 92%
Agree that the organization’s
reputation for CSR can make them
proud to be an employee.
88% 73%
Agree that organizations’ reputation
for social responsibility invigorates
the level of their engagement at work
70% 26%
Table 4.1
Overall, the data implied that respondents who participated in their corporations’
CSR programs tended to like their jobs more and are more engaged at work compared to
those who never had a chance to participate. The majority of respondents, regardless of
Object Description
| Title | The effects of corporate social responsibility one employee engagement |
| Author | Ma, Hongyue |
| Author email | hongyuem@usc.edu; hongyuem@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-03 |
| Advisor (committee chair) | Thorson, Kjerstin |
| Advisor (committee member) |
Floto, Jennifer Little, Sharoni |
| Abstract | Both corporate social responsibility (CSR) and employee engagement have become increasingly important to businesses today. The two are related: CSR affects a company’s employee engagement.; The purpose of this study is to explore those effects; the degree to which they take place and circumstances in which they occur; it also compared CSR’s influence to other well-recognized drivers of employee engagement to determine the significance of it.; This thesis will help corporations better understand the role of CSR when it relates to employee engagement, so they can design their CSR efforts accordingly and maximize the outcomes. |
| Keyword | corporate social responsibility (CSR); employee engagement; relationship between CSR and employee engagement; drivers of employee engagement; effects of CSR on employee engagement |
| Geographic subject (country) | USA; Germany |
| Coverage date | 1863/2009 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3879 |
| Contributing entity | University of Southern California |
| Rights | Ma, Hongyue |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Ma-4564 |
| Archival file | uscthesesreloadpub_Volume26/etd-Ma-4564.pdf |
Description
| Title | Page 35 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 29 this group of employee. What’s more, the data also implied that those employees were less likely to advocate the idea that CSR can affect employee engagement. Survey Data Table No.1 Respondents who participated in their organizations’ CSR programs before Respondents who never had a chance to participate in their organizations’ CSR programs Like working at current the organizations 82% 59% Are happy and engaged at work 76% 55% Pay attention to their organization’s CSR programs 82% 76% Would like to more about the organization’s CSR programs 76% 92% Agree that the organization’s reputation for CSR can make them proud to be an employee. 88% 73% Agree that organizations’ reputation for social responsibility invigorates the level of their engagement at work 70% 26% Table 4.1 Overall, the data implied that respondents who participated in their corporations’ CSR programs tended to like their jobs more and are more engaged at work compared to those who never had a chance to participate. The majority of respondents, regardless of |
