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28
• 70% said that their corporations’ reputation for social responsibility
invigorates the level of their engagement at work. (See Table 4.1)
Overall, the data indicated that respondents who used to participate in their
companies CSR initiatives are more likely to be satisfied with their current corporations,
and they are more likely to learn and get involved in the corporations’ CSR initiatives.
Additionally, they tend to advocate the idea that CSR can affect the level of employee
engagement.
On the contrary, 62% of respondents said they never had a chance to participate in
their corporations’ CSR initiatives. Of those respondents,
• 59% said that they like working at their organizations;
• 55% said they are happy and engaged at work;
• 76% said that they pay attention to their corporations’ CSR programs;
• 92% said that they would like to know more about the corporation’s CSR
programs;
• 73% said that said the corporation’s reputation for CSR can make them
proud to be an employee;
• 26% said that their corporations’ reputation for social responsibility
affects the level of their engagement at work. (See Table 4.1)
Compared to the data of respondents who participated in their corporations CSR
initiatives before, the respondents who never did tended to be more neutral about their
corporations. The data also showed that those who never participated in the CSR
programs tend to be more eager to know the information about their corporations’ CSR
initiatives, which indicated that not enough information regarding CSR was received by
Object Description
| Title | The effects of corporate social responsibility one employee engagement |
| Author | Ma, Hongyue |
| Author email | hongyuem@usc.edu; hongyuem@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-03 |
| Advisor (committee chair) | Thorson, Kjerstin |
| Advisor (committee member) |
Floto, Jennifer Little, Sharoni |
| Abstract | Both corporate social responsibility (CSR) and employee engagement have become increasingly important to businesses today. The two are related: CSR affects a company’s employee engagement.; The purpose of this study is to explore those effects; the degree to which they take place and circumstances in which they occur; it also compared CSR’s influence to other well-recognized drivers of employee engagement to determine the significance of it.; This thesis will help corporations better understand the role of CSR when it relates to employee engagement, so they can design their CSR efforts accordingly and maximize the outcomes. |
| Keyword | corporate social responsibility (CSR); employee engagement; relationship between CSR and employee engagement; drivers of employee engagement; effects of CSR on employee engagement |
| Geographic subject (country) | USA; Germany |
| Coverage date | 1863/2009 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3879 |
| Contributing entity | University of Southern California |
| Rights | Ma, Hongyue |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Ma-4564 |
| Archival file | uscthesesreloadpub_Volume26/etd-Ma-4564.pdf |
Description
| Title | Page 34 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 28 • 70% said that their corporations’ reputation for social responsibility invigorates the level of their engagement at work. (See Table 4.1) Overall, the data indicated that respondents who used to participate in their companies CSR initiatives are more likely to be satisfied with their current corporations, and they are more likely to learn and get involved in the corporations’ CSR initiatives. Additionally, they tend to advocate the idea that CSR can affect the level of employee engagement. On the contrary, 62% of respondents said they never had a chance to participate in their corporations’ CSR initiatives. Of those respondents, • 59% said that they like working at their organizations; • 55% said they are happy and engaged at work; • 76% said that they pay attention to their corporations’ CSR programs; • 92% said that they would like to know more about the corporation’s CSR programs; • 73% said that said the corporation’s reputation for CSR can make them proud to be an employee; • 26% said that their corporations’ reputation for social responsibility affects the level of their engagement at work. (See Table 4.1) Compared to the data of respondents who participated in their corporations CSR initiatives before, the respondents who never did tended to be more neutral about their corporations. The data also showed that those who never participated in the CSR programs tend to be more eager to know the information about their corporations’ CSR initiatives, which indicated that not enough information regarding CSR was received by |
