Page 32 |
Save page Remove page | Previous | 32 of 97 | Next |
|
small (250x250 max)
medium (500x500 max)
Large (1000x1000 max)
Extra Large
large ( > 500x500)
Full Resolution
All (PDF)
|
This page
All
|
26
CSR. It also sought to determine if companies whose reputation for CSR are good have a
high level of employee engagement. It adopted the list of Fortune Magazine 2011: 100
Best Companies to Work For as a base point, and compared the companies on the list to
those on four well-known global CSR lists. The details of the research methodology will
be presented in the following section.
The research for rating the CSR performance also adopted Fortune Magazine
2011: 100 Best Companies to Work For as the existing data for further analysis. The main
websites of all 100 companies were explored to determine the CSR performance, which
were graded on a scales of 1–10 based on standard criteria. The purpose of this research
was to further identify whether companies who have high levels of employee engagement
also have a good reputation for CSR. The details of this method will be presented in the
following section, and the score of each company can be found in the Appendix B.
The case studies identified the credibility of the hypothesis and three deductions
by exploring two companies who perform well in the field of both CSR and employee
engagement. The case study of Bayer U.S. was based on the outcomes of on-site
interviews, questionnaires, surveys and secondary research; the case study of Southwest
Airlines was based on the outcomes of questionnaires and secondary research. Details of
each case study will be presented in Chapter Five.
Research Methodology
Quantitative survey.
Research methodology.
The survey was designed to identify the employees’ perception of their
corporations’ CSR and how they felt it affected employee engagement. The questions
Object Description
| Title | The effects of corporate social responsibility one employee engagement |
| Author | Ma, Hongyue |
| Author email | hongyuem@usc.edu; hongyuem@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-03 |
| Advisor (committee chair) | Thorson, Kjerstin |
| Advisor (committee member) |
Floto, Jennifer Little, Sharoni |
| Abstract | Both corporate social responsibility (CSR) and employee engagement have become increasingly important to businesses today. The two are related: CSR affects a company’s employee engagement.; The purpose of this study is to explore those effects; the degree to which they take place and circumstances in which they occur; it also compared CSR’s influence to other well-recognized drivers of employee engagement to determine the significance of it.; This thesis will help corporations better understand the role of CSR when it relates to employee engagement, so they can design their CSR efforts accordingly and maximize the outcomes. |
| Keyword | corporate social responsibility (CSR); employee engagement; relationship between CSR and employee engagement; drivers of employee engagement; effects of CSR on employee engagement |
| Geographic subject (country) | USA; Germany |
| Coverage date | 1863/2009 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3879 |
| Contributing entity | University of Southern California |
| Rights | Ma, Hongyue |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Ma-4564 |
| Archival file | uscthesesreloadpub_Volume26/etd-Ma-4564.pdf |
Description
| Title | Page 32 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 26 CSR. It also sought to determine if companies whose reputation for CSR are good have a high level of employee engagement. It adopted the list of Fortune Magazine 2011: 100 Best Companies to Work For as a base point, and compared the companies on the list to those on four well-known global CSR lists. The details of the research methodology will be presented in the following section. The research for rating the CSR performance also adopted Fortune Magazine 2011: 100 Best Companies to Work For as the existing data for further analysis. The main websites of all 100 companies were explored to determine the CSR performance, which were graded on a scales of 1–10 based on standard criteria. The purpose of this research was to further identify whether companies who have high levels of employee engagement also have a good reputation for CSR. The details of this method will be presented in the following section, and the score of each company can be found in the Appendix B. The case studies identified the credibility of the hypothesis and three deductions by exploring two companies who perform well in the field of both CSR and employee engagement. The case study of Bayer U.S. was based on the outcomes of on-site interviews, questionnaires, surveys and secondary research; the case study of Southwest Airlines was based on the outcomes of questionnaires and secondary research. Details of each case study will be presented in Chapter Five. Research Methodology Quantitative survey. Research methodology. The survey was designed to identify the employees’ perception of their corporations’ CSR and how they felt it affected employee engagement. The questions |
