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24
Chapter 4 Research
Research Questions
To determine whether the hypothesis and subsequent deductions are true, the
research aimed to answer the following questions:
• Does communicating information about CSR with employees about CSR
information benefit the corporations and their employee engagement?
• How does engaging employees in an organization’s CSR initiatives benefit
corporations and their employee engagement?
• Do employees who participate in CSR programs in a corporation tend to be
more engaged at work than those who do not?
• How does a corporation’s CSR impact its level of employee engagement?
• How important are the effects of CSR compared to other key drivers of
employee engagement such as senior management’s concern for employees’
well-being and opportunities to develop personal skills and capabilities?
• Are corporations who have good reputations for employee engagement more
likely to have good reputation of CSR?
Research Approach
One of the challenges of this thesis was the method of measuring the effects of
CSR on employee engagement. For years, researchers have strived for ways to measure
employee engagement. The most accepted and widely used methods of measuring
employee engagement are quantitative and qualitative surveys (Kular et al, 2008).
Concurrently, surveys have been adopted widely as a way to measure a corporation’s
CSR performance. Similarly, some quantitative data can be measured based on the
Object Description
| Title | The effects of corporate social responsibility one employee engagement |
| Author | Ma, Hongyue |
| Author email | hongyuem@usc.edu; hongyuem@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-03 |
| Advisor (committee chair) | Thorson, Kjerstin |
| Advisor (committee member) |
Floto, Jennifer Little, Sharoni |
| Abstract | Both corporate social responsibility (CSR) and employee engagement have become increasingly important to businesses today. The two are related: CSR affects a company’s employee engagement.; The purpose of this study is to explore those effects; the degree to which they take place and circumstances in which they occur; it also compared CSR’s influence to other well-recognized drivers of employee engagement to determine the significance of it.; This thesis will help corporations better understand the role of CSR when it relates to employee engagement, so they can design their CSR efforts accordingly and maximize the outcomes. |
| Keyword | corporate social responsibility (CSR); employee engagement; relationship between CSR and employee engagement; drivers of employee engagement; effects of CSR on employee engagement |
| Geographic subject (country) | USA; Germany |
| Coverage date | 1863/2009 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3879 |
| Contributing entity | University of Southern California |
| Rights | Ma, Hongyue |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Ma-4564 |
| Archival file | uscthesesreloadpub_Volume26/etd-Ma-4564.pdf |
Description
| Title | Page 30 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 24 Chapter 4 Research Research Questions To determine whether the hypothesis and subsequent deductions are true, the research aimed to answer the following questions: • Does communicating information about CSR with employees about CSR information benefit the corporations and their employee engagement? • How does engaging employees in an organization’s CSR initiatives benefit corporations and their employee engagement? • Do employees who participate in CSR programs in a corporation tend to be more engaged at work than those who do not? • How does a corporation’s CSR impact its level of employee engagement? • How important are the effects of CSR compared to other key drivers of employee engagement such as senior management’s concern for employees’ well-being and opportunities to develop personal skills and capabilities? • Are corporations who have good reputations for employee engagement more likely to have good reputation of CSR? Research Approach One of the challenges of this thesis was the method of measuring the effects of CSR on employee engagement. For years, researchers have strived for ways to measure employee engagement. The most accepted and widely used methods of measuring employee engagement are quantitative and qualitative surveys (Kular et al, 2008). Concurrently, surveys have been adopted widely as a way to measure a corporation’s CSR performance. Similarly, some quantitative data can be measured based on the |
