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16
How Organizations Measure Levels of Employee Engagement (EE)
Note. Adapted from “Right Management Employee Engagement Survey,” by Right Management, 2009
Figure 2.3
The Relationship between CSR and Employee Engagement
To achieve the thesis goals, a review of the relationship between CSR and
employee engagement is summarized in the section below. As mentioned in Chapter One
an increasing number of corporations invest efforts and money in their CSR initiatives,
and employees in today’s workplace also pay attention to corporations’ reputation for
CSR. The CSR initiatives can be derived from the corporate mission, vision, value and
culture – all of which employees would want to be part of it. Because of this, CSR is able
to impact employee engagement to some extent and instill employees’ pride in the
corporation. The section below offers a professional support for these ideas.
If corporations tie their CSR initiatives to their values, they have the power to
improve employee recruitment, satisfaction and retention, the Harvard Business School
concluded (Marquis & Thomason & Tydlaska, 2010). Massachusetts Business
Roundtable (MBR)(2009) supported this idea by saying that CSR reveals the companies
values and thus can be part of the employee value proposition. Both studies’ results
Object Description
| Title | The effects of corporate social responsibility one employee engagement |
| Author | Ma, Hongyue |
| Author email | hongyuem@usc.edu; hongyuem@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-03 |
| Advisor (committee chair) | Thorson, Kjerstin |
| Advisor (committee member) |
Floto, Jennifer Little, Sharoni |
| Abstract | Both corporate social responsibility (CSR) and employee engagement have become increasingly important to businesses today. The two are related: CSR affects a company’s employee engagement.; The purpose of this study is to explore those effects; the degree to which they take place and circumstances in which they occur; it also compared CSR’s influence to other well-recognized drivers of employee engagement to determine the significance of it.; This thesis will help corporations better understand the role of CSR when it relates to employee engagement, so they can design their CSR efforts accordingly and maximize the outcomes. |
| Keyword | corporate social responsibility (CSR); employee engagement; relationship between CSR and employee engagement; drivers of employee engagement; effects of CSR on employee engagement |
| Geographic subject (country) | USA; Germany |
| Coverage date | 1863/2009 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3879 |
| Contributing entity | University of Southern California |
| Rights | Ma, Hongyue |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Ma-4564 |
| Archival file | uscthesesreloadpub_Volume26/etd-Ma-4564.pdf |
Description
| Title | Page 22 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 16 How Organizations Measure Levels of Employee Engagement (EE) Note. Adapted from “Right Management Employee Engagement Survey,” by Right Management, 2009 Figure 2.3 The Relationship between CSR and Employee Engagement To achieve the thesis goals, a review of the relationship between CSR and employee engagement is summarized in the section below. As mentioned in Chapter One an increasing number of corporations invest efforts and money in their CSR initiatives, and employees in today’s workplace also pay attention to corporations’ reputation for CSR. The CSR initiatives can be derived from the corporate mission, vision, value and culture – all of which employees would want to be part of it. Because of this, CSR is able to impact employee engagement to some extent and instill employees’ pride in the corporation. The section below offers a professional support for these ideas. If corporations tie their CSR initiatives to their values, they have the power to improve employee recruitment, satisfaction and retention, the Harvard Business School concluded (Marquis & Thomason & Tydlaska, 2010). Massachusetts Business Roundtable (MBR)(2009) supported this idea by saying that CSR reveals the companies values and thus can be part of the employee value proposition. Both studies’ results |
