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6
Chapter Two: Literature Review
To begin with, it is necessary to introduce the definition and history of both CSR
and employee engagement. The literature summary below explains how these two
concepts came into existence, how they are defined and the relationship between the two.
The evolutions of CSR and employee engagement are summarized in a chronological
order, which outlines both concepts’ development and lays a foundation for further
exploring CSR’s effects on employee engagement. This literature summary helps readers
to better understand the nature of both fields as well as how the two concepts connect and
correlate.
Evolution of CSR
Even though academics and practitioners have striven to establish one agreed-upon
definition for years, there is no single, universal meaning for CSR (Carroll, 1999).
The definition shown in Chapter One is the one that the author believed best serve the
theme.
The most commonly known origin for CSR dates back to 1953 when Howard
Bowen published his book Social Responsibilities of the Businessman (Carroll, 1979;
Carroll, 1999; Preston, 1975; Wartick & Cochran, 1985 as cited in Lee, 2008). Bowen,
commonly credited as the “Father of CSR,” attempted to define the relationship between
corporations and society (Carroll, 1979; Carroll, 1999; Preston, 1975; Wartick & Cochran,
1985 as cited in Lee, 2008). He defined CSR as “the obligations of businessmen to
pursue those policies, to make those decisions, or to follow those lines of action which
are desirable in terms of the objectives and values of our society (Bowen, 1953, p44).”
Object Description
| Title | The effects of corporate social responsibility one employee engagement |
| Author | Ma, Hongyue |
| Author email | hongyuem@usc.edu; hongyuem@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-03 |
| Advisor (committee chair) | Thorson, Kjerstin |
| Advisor (committee member) |
Floto, Jennifer Little, Sharoni |
| Abstract | Both corporate social responsibility (CSR) and employee engagement have become increasingly important to businesses today. The two are related: CSR affects a company’s employee engagement.; The purpose of this study is to explore those effects; the degree to which they take place and circumstances in which they occur; it also compared CSR’s influence to other well-recognized drivers of employee engagement to determine the significance of it.; This thesis will help corporations better understand the role of CSR when it relates to employee engagement, so they can design their CSR efforts accordingly and maximize the outcomes. |
| Keyword | corporate social responsibility (CSR); employee engagement; relationship between CSR and employee engagement; drivers of employee engagement; effects of CSR on employee engagement |
| Geographic subject (country) | USA; Germany |
| Coverage date | 1863/2009 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3879 |
| Contributing entity | University of Southern California |
| Rights | Ma, Hongyue |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Ma-4564 |
| Archival file | uscthesesreloadpub_Volume26/etd-Ma-4564.pdf |
Description
| Title | Page 12 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 6 Chapter Two: Literature Review To begin with, it is necessary to introduce the definition and history of both CSR and employee engagement. The literature summary below explains how these two concepts came into existence, how they are defined and the relationship between the two. The evolutions of CSR and employee engagement are summarized in a chronological order, which outlines both concepts’ development and lays a foundation for further exploring CSR’s effects on employee engagement. This literature summary helps readers to better understand the nature of both fields as well as how the two concepts connect and correlate. Evolution of CSR Even though academics and practitioners have striven to establish one agreed-upon definition for years, there is no single, universal meaning for CSR (Carroll, 1999). The definition shown in Chapter One is the one that the author believed best serve the theme. The most commonly known origin for CSR dates back to 1953 when Howard Bowen published his book Social Responsibilities of the Businessman (Carroll, 1979; Carroll, 1999; Preston, 1975; Wartick & Cochran, 1985 as cited in Lee, 2008). Bowen, commonly credited as the “Father of CSR,” attempted to define the relationship between corporations and society (Carroll, 1979; Carroll, 1999; Preston, 1975; Wartick & Cochran, 1985 as cited in Lee, 2008). He defined CSR as “the obligations of businessmen to pursue those policies, to make those decisions, or to follow those lines of action which are desirable in terms of the objectives and values of our society (Bowen, 1953, p44).” |
