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4
be measured quantitatively and qualitatively through research methods, such as surveys
and interviews But there are few well-recognized and accepted methods to measure the
correlation between CSR and employee engagement, especially how CSR can affect
employee engagement.
The purpose of this thesis is to verify that CSR is one of the top drivers of
employee engagement. To achieve the aim, an examination of CSR’s effects on employee
engagement was performed through a series of qualitative and quantitative research
methods. Six different aspects of CSR and employee engagement were reviewed in
theory. Several pertinent pieces of literature were highlighted to support the foundation of
this thesis. The details and key findings of literature review are explored in Chapter Two.
The core hypothesis, which is how CSR can affect employee engagement, was examined
in Chapter Three. Three deductions that derived from the main hypothesis can also be
found in the same chapter. Additionally, a variety of empirical research methods,
including qualitative interviews; qualitative questionnaire; qualitative case studies;
quantitative survey; quantitative data comparison; and quantitative data re-analyzing,
were adopted to verify the hypothesis. The details of each methodology are presented in
Chapter Four and Five. Chapter Six covers the study’s outcomes and how its conclusions
were reached.
Finally, the study compared the importance of CSR’s effects to other well-recognized
top drivers of employee engagement. It identified the degree and
circumstances that CSR can affect employee engagement and demonstrated different
scenarios when the two are associated. What’s more, the thesis also points out that most
corporations in the United States overlook the fact that employees’ workplace safety and
Object Description
| Title | The effects of corporate social responsibility one employee engagement |
| Author | Ma, Hongyue |
| Author email | hongyuem@usc.edu; hongyuem@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-03 |
| Advisor (committee chair) | Thorson, Kjerstin |
| Advisor (committee member) |
Floto, Jennifer Little, Sharoni |
| Abstract | Both corporate social responsibility (CSR) and employee engagement have become increasingly important to businesses today. The two are related: CSR affects a company’s employee engagement.; The purpose of this study is to explore those effects; the degree to which they take place and circumstances in which they occur; it also compared CSR’s influence to other well-recognized drivers of employee engagement to determine the significance of it.; This thesis will help corporations better understand the role of CSR when it relates to employee engagement, so they can design their CSR efforts accordingly and maximize the outcomes. |
| Keyword | corporate social responsibility (CSR); employee engagement; relationship between CSR and employee engagement; drivers of employee engagement; effects of CSR on employee engagement |
| Geographic subject (country) | USA; Germany |
| Coverage date | 1863/2009 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3879 |
| Contributing entity | University of Southern California |
| Rights | Ma, Hongyue |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Ma-4564 |
| Archival file | uscthesesreloadpub_Volume26/etd-Ma-4564.pdf |
Description
| Title | Page 10 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 4 be measured quantitatively and qualitatively through research methods, such as surveys and interviews But there are few well-recognized and accepted methods to measure the correlation between CSR and employee engagement, especially how CSR can affect employee engagement. The purpose of this thesis is to verify that CSR is one of the top drivers of employee engagement. To achieve the aim, an examination of CSR’s effects on employee engagement was performed through a series of qualitative and quantitative research methods. Six different aspects of CSR and employee engagement were reviewed in theory. Several pertinent pieces of literature were highlighted to support the foundation of this thesis. The details and key findings of literature review are explored in Chapter Two. The core hypothesis, which is how CSR can affect employee engagement, was examined in Chapter Three. Three deductions that derived from the main hypothesis can also be found in the same chapter. Additionally, a variety of empirical research methods, including qualitative interviews; qualitative questionnaire; qualitative case studies; quantitative survey; quantitative data comparison; and quantitative data re-analyzing, were adopted to verify the hypothesis. The details of each methodology are presented in Chapter Four and Five. Chapter Six covers the study’s outcomes and how its conclusions were reached. Finally, the study compared the importance of CSR’s effects to other well-recognized top drivers of employee engagement. It identified the degree and circumstances that CSR can affect employee engagement and demonstrated different scenarios when the two are associated. What’s more, the thesis also points out that most corporations in the United States overlook the fact that employees’ workplace safety and |
