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1
Chapter One: Introduction
This thesis explores the effects of corporate social responsibility (CSR) on
employee engagement and the significance of those effects compared to other top drivers
of employee engagement. It looked at this subject from different facets using varied
research methods and verified the connection between CSR and employee engagement.
The ultimate purpose of this thesis is to inform companies about CSR’s role and how to
design CSR efforts when it comes to improving employee engagement.
Before further exploring this theme, it is necessary to understand the definition of
both corporate social responsibility and employee engagement that the thesis used and the
grounds on which the theme came into existence.
Corporate social responsibility (CSR) — also known as corporate responsibility,
corporate citizenship, responsible business, sustainable business and corporate
sustainability — “is the continuing commitment by business to behave ethically and
contribute to economic development while improving the quality of life of the workforce
and their families as well as of the local community and society at large (Holme & Watts,
2000).” The aim of CSR is to give back a portion of a corporation’s profit to society
(Reputation Institution, 2010). Despite the skepticism of whether CSR is truly ingrained
in corporations’ strategy or whether it is simply a sideshow associated with companies’
public relations activities, the concept of corporate social responsibility has become
increasingly important to businesses today and to those organizations who seek to
influence industries and society at large. Because of severe competition and the public’s
attention on social responsibility, corporations need to be socially responsible citizens to
survive and to grow business in today’s competitive market.
Object Description
| Title | The effects of corporate social responsibility one employee engagement |
| Author | Ma, Hongyue |
| Author email | hongyuem@usc.edu; hongyuem@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-03 |
| Advisor (committee chair) | Thorson, Kjerstin |
| Advisor (committee member) |
Floto, Jennifer Little, Sharoni |
| Abstract | Both corporate social responsibility (CSR) and employee engagement have become increasingly important to businesses today. The two are related: CSR affects a company’s employee engagement.; The purpose of this study is to explore those effects; the degree to which they take place and circumstances in which they occur; it also compared CSR’s influence to other well-recognized drivers of employee engagement to determine the significance of it.; This thesis will help corporations better understand the role of CSR when it relates to employee engagement, so they can design their CSR efforts accordingly and maximize the outcomes. |
| Keyword | corporate social responsibility (CSR); employee engagement; relationship between CSR and employee engagement; drivers of employee engagement; effects of CSR on employee engagement |
| Geographic subject (country) | USA; Germany |
| Coverage date | 1863/2009 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3879 |
| Contributing entity | University of Southern California |
| Rights | Ma, Hongyue |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Ma-4564 |
| Archival file | uscthesesreloadpub_Volume26/etd-Ma-4564.pdf |
Description
| Title | Page 7 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 1 Chapter One: Introduction This thesis explores the effects of corporate social responsibility (CSR) on employee engagement and the significance of those effects compared to other top drivers of employee engagement. It looked at this subject from different facets using varied research methods and verified the connection between CSR and employee engagement. The ultimate purpose of this thesis is to inform companies about CSR’s role and how to design CSR efforts when it comes to improving employee engagement. Before further exploring this theme, it is necessary to understand the definition of both corporate social responsibility and employee engagement that the thesis used and the grounds on which the theme came into existence. Corporate social responsibility (CSR) — also known as corporate responsibility, corporate citizenship, responsible business, sustainable business and corporate sustainability — “is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large (Holme & Watts, 2000).” The aim of CSR is to give back a portion of a corporation’s profit to society (Reputation Institution, 2010). Despite the skepticism of whether CSR is truly ingrained in corporations’ strategy or whether it is simply a sideshow associated with companies’ public relations activities, the concept of corporate social responsibility has become increasingly important to businesses today and to those organizations who seek to influence industries and society at large. Because of severe competition and the public’s attention on social responsibility, corporations need to be socially responsible citizens to survive and to grow business in today’s competitive market. |
