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As the CEO goes, so goes the corporate culture: The evolving relationship between the chief executive officer and the public relations professional

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Title	As the CEO goes, so goes the corporate culture: The evolving relationship between the chief executive officer and the public relations professional
Author	Liu, Jacqueline
Author email	jacqueline_liu5@yahoo.com; jliu0311@gmail.com
Degree	Master of Arts
Document type	Thesis
Degree program	Strategic Public Relations
School	Annenberg School for Communication
Date defended/completed	2011-04-01
Date submitted	2011
Restricted until	Unrestricted
Date published	2011-05-06
Advisor (committee chair)	Floto, Jennifer D.
Advisor (committee member)	Cody, Michael J. Feldman, Robert C.
Abstract	An analysis of the evolving relationship between the Chief Executive Officer and the public relations professional and how that affects all aspects of a company's corporate culture and communications strategies to internal and external stakeholders.
Keyword	CEO; public relations; corporate culture; communications; Amgen; George Rathmann; Kevin Sharer; Qualcomm; Andrew Jacobs; Paul Jacobs; employee surveys; interactive communications; USC Gap Study
Geographic subject (country)	USA
Coverage date	2000/2011
Language	English
Part of collection	University of Southern California dissertations and theses
Publisher (of the original version)	University of Southern California
Place of publication (of the original version)	Los Angeles, California
Publisher (of the digital version)	University of Southern California. Libraries
Provenance	Electronically uploaded by the author
Type	texts
Legacy record ID	usctheses-m3923
Contributing entity	University of Southern California
Rights	Liu, Jacqueline
Repository name	Libraries, University of Southern California
Repository address	Los Angeles, California
Repository email	cisadmin@lib.usc.edu
Filename	etd-Liu-4442
Archival file	uscthesesreloadpub_Volume44/etd-Liu-4442.pdf

Title	Page 32
Contributing entity	University of Southern California
Repository email	cisadmin@lib.usc.edu
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As the CEO goes, so goes the corporate culture: The evolving relationship between the chief executive officer and the public relations professional

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As the CEO goes, so goes the corporate culture: The...

As the CEO goes, so goes the corporate culture: The...