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44
honored by National Committee on U.S.-China Relations in recognition of his
notable contributions to building relations between the United States and
China.64
Human talent is quintessential. Successful PR programs showcase key players in
appropriate ways: their experience and practical vision.
Message II: The new Lenovo is not Chinese-based, but a global corporation.
Strategy: Establish a new headquarters, hire International executives, and retain
American IBM’ers
Lenovo decided to make an American the first CEO and to locate the company in
the U.S. Besides the new headquarters in New York, Lenovo has major offices in
Raleigh, N.C., and in Beijing. “This decision was made according to the interests
of our shareholders,” Liu Chuanzhi explained.65 To establish a global company, it
is not uncommon to find a global CEO, regardless of his or her nationality.
Lenovo originally considered maintaining two headquarters, but it chose to have
“a global location” to “send a strong, clear message” to its investors.66 In
addition, Lenovo announced on June 26, 2007, that it would develop a new, state-of-
the-art U.S. Fulfillment Center in the town of Whitsett in Guilford County,
North Carolina and celebrated its grand opening 10 months later.
64 See Lenovo’s news releases, Lenovo News- United States, retrieved 1 April 1,
2011 <http://www.Lenovo.com/news/us/en/press.html>.
65 See Note 62.
66 Ibid.
Object Description
| Title | China's investment in the United States and the public relations implications: A case study of the Lenovo-IBM acquisition |
| Author | Liang, Shuyan |
| Author email | shuyanliang.usc@gmail.com; shuyanli@usc.edu |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-30 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-04 |
| Advisor (committee chair) | Kotler, Jonathan |
| Advisor (committee member) |
Floto, Jennifer Wang, Jian (Jay) |
| Abstract | This paper discusses Lenovo’s acquisition of IBM’s personal computer division in 2005 as a case in point to explore issues involved in China’ investment in the United States, particularly its public relations implications. It is demonstrated that media coverage underscored the complications and tensions in these supposedly free market activities. This paper presents the manifestation of controversial issues such as state-ownership of businesses, national security, and economic protectionism, as Chinese enterprises invest in the United States through mergers and acquisitions. It provides an account of Lenovo’s communication strategies and gives suggestions to better manage corporate reputation and brand images for Chinese companies that are seeking overseas investment. |
| Keyword | Lenovo; IBM; China; United States; foreign direct investment (FDI); mergers and acquisition (M&A); public relations (PR) |
| Geographic subject (country) | China; USA |
| Coverage date | 2005/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3902 |
| Contributing entity | University of Southern California |
| Rights | Liang, Shuyan |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Liang-4567 |
| Archival file | uscthesesreloadpub_Volume32/etd-Liang-4567.pdf |
Description
| Title | Page 51 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text |
44
honored by National Committee on U.S.-China Relations in recognition of his
notable contributions to building relations between the United States and
China.64
Human talent is quintessential. Successful PR programs showcase key players in
appropriate ways: their experience and practical vision.
Message II: The new Lenovo is not Chinese-based, but a global corporation.
Strategy: Establish a new headquarters, hire International executives, and retain
American IBM’ers
Lenovo decided to make an American the first CEO and to locate the company in
the U.S. Besides the new headquarters in New York, Lenovo has major offices in
Raleigh, N.C., and in Beijing. “This decision was made according to the interests
of our shareholders,” Liu Chuanzhi explained.65 To establish a global company, it
is not uncommon to find a global CEO, regardless of his or her nationality.
Lenovo originally considered maintaining two headquarters, but it chose to have
“a global location” to “send a strong, clear message” to its investors.66 In
addition, Lenovo announced on June 26, 2007, that it would develop a new, state-of-
the-art U.S. Fulfillment Center in the town of Whitsett in Guilford County,
North Carolina and celebrated its grand opening 10 months later.
64 See Lenovo’s news releases, Lenovo News- United States, retrieved 1 April 1,
2011 |
