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42
enterprises, promoted technological advancements and the diversification
of industry. [However,] there is still a large portion of the Chinese
economy that is state directed…The government keeps a big finger in the
economic pie.”
For instance, Haier’s longtime CEO, Zhang Ruimin, likes to call himself the
“Chinese Jack Welch” after the famous American business icon and former head
of GE, but Jack Welch was never a member of the Central Committee of the
Chinese Communist Party.61
4.2 Public Relations Aspects of Mergers and Acquisitions
While public perceptions of China and the state involvement in businesses are
inevitably impacting public perceptions of Chinese companies, strategic public
relations provides a powerful way to give the best possible impression of the
business—engineered to create intrinsic value, maximize market impact and
desirability.
Penetrating a foreign market does not happen overnight, but rather takes
painstaking efforts and tremendous amount of time and patience. The
combination of the language barrier and the cultural barrier makes any merger
and acquisition transaction difficult from a communication standpoint. The
approach to globalize through purchasing part of a well-known company is
beyond reproach a good strategy. Lenovo’s acquisition of IBM’s PC business was
said to “bring confidence and pride to all Chinese people.”62 But even in such a
61 See Note 2.
62 “With Lenovo, from Legend to IBM,” Bloomberg Businessweek (5 May 2005).
Object Description
| Title | China's investment in the United States and the public relations implications: A case study of the Lenovo-IBM acquisition |
| Author | Liang, Shuyan |
| Author email | shuyanliang.usc@gmail.com; shuyanli@usc.edu |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-30 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-04 |
| Advisor (committee chair) | Kotler, Jonathan |
| Advisor (committee member) |
Floto, Jennifer Wang, Jian (Jay) |
| Abstract | This paper discusses Lenovo’s acquisition of IBM’s personal computer division in 2005 as a case in point to explore issues involved in China’ investment in the United States, particularly its public relations implications. It is demonstrated that media coverage underscored the complications and tensions in these supposedly free market activities. This paper presents the manifestation of controversial issues such as state-ownership of businesses, national security, and economic protectionism, as Chinese enterprises invest in the United States through mergers and acquisitions. It provides an account of Lenovo’s communication strategies and gives suggestions to better manage corporate reputation and brand images for Chinese companies that are seeking overseas investment. |
| Keyword | Lenovo; IBM; China; United States; foreign direct investment (FDI); mergers and acquisition (M&A); public relations (PR) |
| Geographic subject (country) | China; USA |
| Coverage date | 2005/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3902 |
| Contributing entity | University of Southern California |
| Rights | Liang, Shuyan |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Liang-4567 |
| Archival file | uscthesesreloadpub_Volume32/etd-Liang-4567.pdf |
Description
| Title | Page 49 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 42 enterprises, promoted technological advancements and the diversification of industry. [However,] there is still a large portion of the Chinese economy that is state directed…The government keeps a big finger in the economic pie.” For instance, Haier’s longtime CEO, Zhang Ruimin, likes to call himself the “Chinese Jack Welch” after the famous American business icon and former head of GE, but Jack Welch was never a member of the Central Committee of the Chinese Communist Party.61 4.2 Public Relations Aspects of Mergers and Acquisitions While public perceptions of China and the state involvement in businesses are inevitably impacting public perceptions of Chinese companies, strategic public relations provides a powerful way to give the best possible impression of the business—engineered to create intrinsic value, maximize market impact and desirability. Penetrating a foreign market does not happen overnight, but rather takes painstaking efforts and tremendous amount of time and patience. The combination of the language barrier and the cultural barrier makes any merger and acquisition transaction difficult from a communication standpoint. The approach to globalize through purchasing part of a well-known company is beyond reproach a good strategy. Lenovo’s acquisition of IBM’s PC business was said to “bring confidence and pride to all Chinese people.”62 But even in such a 61 See Note 2. 62 “With Lenovo, from Legend to IBM,” Bloomberg Businessweek (5 May 2005). |
