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40
96 pieces were balanced reporting that represented both sides of the
story…China’s national image had changed a lot since the 1990s, around
the time of Tian’anmen Square Issue, when negative news reports about
China were up to 60%-70% of regular coverage. The fast growth of China’s
economy has enticed huge interest by American media. Quotes from
China’s central government have obviously increased, but negative
reporting still accounted more than 30%.
The issue of Chinese acquisitions of U.S. assets has been generating ambivalence
and unease among Washington’s politicians and in the U.S. business media.
Elsewhere, reports about Chinese acquisitions or economic boom often shed a
negative light, such as “The Dragon Tucks in” and “Being Eaten by the Dragon;
Chinese Takeovers” in The Economist, a British weekly news and international
publication with an average circulation of over 1.6 million copies per issue, about
half of which sold in North America.59 An unpopular national image is assumed
to drive Chinese business ties out of the international mainstream.
For China, the issue is a test both of its efforts to encourage Chinese companies to
expand abroad and of its broader relationship with the U.S.
For the U.S., summarily rejecting Chinese bidders would cut off an increasingly
important source of such investment and would raise questions about
Washington’s commitment to the deepening of economic ties that has
underpinned improved diplomatic relationship with China. “To spread the
‘China Threat’ and try to curb China’s progress and starve its energy needs is not
in the interest of world stability and development. Such attempts are doomed to
59 “Worldwide circulation vitality,” The Economist, retrived 1 April 1, 2011
<http://ads.economist.com/the-economist/circulation/worldwide-circulation/>.
Object Description
| Title | China's investment in the United States and the public relations implications: A case study of the Lenovo-IBM acquisition |
| Author | Liang, Shuyan |
| Author email | shuyanliang.usc@gmail.com; shuyanli@usc.edu |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-30 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-04 |
| Advisor (committee chair) | Kotler, Jonathan |
| Advisor (committee member) |
Floto, Jennifer Wang, Jian (Jay) |
| Abstract | This paper discusses Lenovo’s acquisition of IBM’s personal computer division in 2005 as a case in point to explore issues involved in China’ investment in the United States, particularly its public relations implications. It is demonstrated that media coverage underscored the complications and tensions in these supposedly free market activities. This paper presents the manifestation of controversial issues such as state-ownership of businesses, national security, and economic protectionism, as Chinese enterprises invest in the United States through mergers and acquisitions. It provides an account of Lenovo’s communication strategies and gives suggestions to better manage corporate reputation and brand images for Chinese companies that are seeking overseas investment. |
| Keyword | Lenovo; IBM; China; United States; foreign direct investment (FDI); mergers and acquisition (M&A); public relations (PR) |
| Geographic subject (country) | China; USA |
| Coverage date | 2005/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3902 |
| Contributing entity | University of Southern California |
| Rights | Liang, Shuyan |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Liang-4567 |
| Archival file | uscthesesreloadpub_Volume32/etd-Liang-4567.pdf |
Description
| Title | Page 47 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text |
40
96 pieces were balanced reporting that represented both sides of the
story…China’s national image had changed a lot since the 1990s, around
the time of Tian’anmen Square Issue, when negative news reports about
China were up to 60%-70% of regular coverage. The fast growth of China’s
economy has enticed huge interest by American media. Quotes from
China’s central government have obviously increased, but negative
reporting still accounted more than 30%.
The issue of Chinese acquisitions of U.S. assets has been generating ambivalence
and unease among Washington’s politicians and in the U.S. business media.
Elsewhere, reports about Chinese acquisitions or economic boom often shed a
negative light, such as “The Dragon Tucks in” and “Being Eaten by the Dragon;
Chinese Takeovers” in The Economist, a British weekly news and international
publication with an average circulation of over 1.6 million copies per issue, about
half of which sold in North America.59 An unpopular national image is assumed
to drive Chinese business ties out of the international mainstream.
For China, the issue is a test both of its efforts to encourage Chinese companies to
expand abroad and of its broader relationship with the U.S.
For the U.S., summarily rejecting Chinese bidders would cut off an increasingly
important source of such investment and would raise questions about
Washington’s commitment to the deepening of economic ties that has
underpinned improved diplomatic relationship with China. “To spread the
‘China Threat’ and try to curb China’s progress and starve its energy needs is not
in the interest of world stability and development. Such attempts are doomed to
59 “Worldwide circulation vitality,” The Economist, retrived 1 April 1, 2011
|
