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31 the International Monetary Fund.50 3.3.2 Economic Protectionism On the one hand, the U.S. is “increasingly uneasy about competitive pressures coming from Asia, and the softening of domestic industry, ”said Lorenzo Codogno, an economist with Bank of America in London.51 On the other hand, it needs to attract growing amounts of foreign investment to finance its gaping current account deficit. Lee Raymond, chairman of Exxon Mobil, sided with the free marketers, asserting that it was “a big mistake” to block the CNOOC bid for Unocal.52 As China has been one of the greatest recipients of foreign investment, the hostility and resistance against its investment in other countries seems unjustifiable. With economic reform in the past quarter century, the Chinese government has been credited with creating and incubating the market, enhancing incentives to liberalize the economy and promoting inward foreign investment. Competition among localities was induced by the state to provide better infrastructures in order to attract capital. (Lee, 2009: 48) Although the perception, fed by the media, may be that China is on a global buying spree, the fact is that inward FDI into China—$74.8 billion in non- 50 See Note 37. 51 Heather Timmons,"Britain, France and U.S. Squirm Amid Growing Wave of Foreign Takeovers: 1R Edition," International Herald Tribune: (2006) 15. 52 See Note 3.
Object Description
Title | China's investment in the United States and the public relations implications: A case study of the Lenovo-IBM acquisition |
Author | Liang, Shuyan |
Author email | shuyanliang.usc@gmail.com; shuyanli@usc.edu |
Degree | Master of Arts |
Document type | Thesis |
Degree program | Strategic Public Relations |
School | Annenberg School for Communication |
Date defended/completed | 2011-04-30 |
Date submitted | 2011 |
Restricted until | Unrestricted |
Date published | 2011-05-04 |
Advisor (committee chair) | Kotler, Jonathan |
Advisor (committee member) |
Floto, Jennifer Wang, Jian (Jay) |
Abstract | This paper discusses Lenovo’s acquisition of IBM’s personal computer division in 2005 as a case in point to explore issues involved in China’ investment in the United States, particularly its public relations implications. It is demonstrated that media coverage underscored the complications and tensions in these supposedly free market activities. This paper presents the manifestation of controversial issues such as state-ownership of businesses, national security, and economic protectionism, as Chinese enterprises invest in the United States through mergers and acquisitions. It provides an account of Lenovo’s communication strategies and gives suggestions to better manage corporate reputation and brand images for Chinese companies that are seeking overseas investment. |
Keyword | Lenovo; IBM; China; United States; foreign direct investment (FDI); mergers and acquisition (M&A); public relations (PR) |
Geographic subject (country) | China; USA |
Coverage date | 2005/2010 |
Language | English |
Part of collection | University of Southern California dissertations and theses |
Publisher (of the original version) | University of Southern California |
Place of publication (of the original version) | Los Angeles, California |
Publisher (of the digital version) | University of Southern California. Libraries |
Provenance | Electronically uploaded by the author |
Type | texts |
Legacy record ID | usctheses-m3902 |
Contributing entity | University of Southern California |
Rights | Liang, Shuyan |
Repository name | Libraries, University of Southern California |
Repository address | Los Angeles, California |
Repository email | cisadmin@lib.usc.edu |
Filename | etd-Liang-4567 |
Archival file | uscthesesreloadpub_Volume32/etd-Liang-4567.pdf |
Description
Title | Page 38 |
Contributing entity | University of Southern California |
Repository email | cisadmin@lib.usc.edu |
Full text | 31 the International Monetary Fund.50 3.3.2 Economic Protectionism On the one hand, the U.S. is “increasingly uneasy about competitive pressures coming from Asia, and the softening of domestic industry, ”said Lorenzo Codogno, an economist with Bank of America in London.51 On the other hand, it needs to attract growing amounts of foreign investment to finance its gaping current account deficit. Lee Raymond, chairman of Exxon Mobil, sided with the free marketers, asserting that it was “a big mistake” to block the CNOOC bid for Unocal.52 As China has been one of the greatest recipients of foreign investment, the hostility and resistance against its investment in other countries seems unjustifiable. With economic reform in the past quarter century, the Chinese government has been credited with creating and incubating the market, enhancing incentives to liberalize the economy and promoting inward foreign investment. Competition among localities was induced by the state to provide better infrastructures in order to attract capital. (Lee, 2009: 48) Although the perception, fed by the media, may be that China is on a global buying spree, the fact is that inward FDI into China—$74.8 billion in non- 50 See Note 37. 51 Heather Timmons,"Britain, France and U.S. Squirm Amid Growing Wave of Foreign Takeovers: 1R Edition," International Herald Tribune: (2006) 15. 52 See Note 3. |