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14
Over the Place (Not in a Good Way)” in Marketing15 and “Devoured by the
Dragon” in Sunday Times (London)16.
It is fairly typical for the media to project a Chinese company as an aggressor
backed by a draconian communist government, which feeds on the preconceived
concerns of China’s economic expansion.
From competitors:
“When was the last time you saw a successful merger or acquisition in the
computer industry?” said Michael Dell, chairman of Dell Inc.17 Lenovo’s
acquisition will “create a lot of turmoil within IBM accounts” from which HP
will benefit, says Duane Zitzner, head of Hewlett-Packard’s PC division.18
It is not surprising that the two largest worldwide PC vendors would give
negative comments on the deal that made Lenovo the third largest PC producer
in the world. Nonetheless, these opinions represented some of the IT industry
experts’ reservations on Chinese companies’ M&A capabilities. Even with more
than two decades of economic reform in China, there is a granted belief that
Chinese enterprises personify inefficiency, nepotism, poor transparency, and lack
15 Mark Ritson. “LENOVO IS ALL OVER THE PLACE (NOT IN A GOOD
WAY).” Marketing (8 June 2005) 22.
16 David Smith and Dominic Rushe, “ Devoured by the dragon,” Sundy Times
(London) (12 December 2004).
17 See Note 9.
18 Mure Dickie, Justine Lau and Simon London. “IBM brand loyalty holds the key
for Lenovo,” Financial Times (9 December 2004) n.pag.
Object Description
| Title | China's investment in the United States and the public relations implications: A case study of the Lenovo-IBM acquisition |
| Author | Liang, Shuyan |
| Author email | shuyanliang.usc@gmail.com; shuyanli@usc.edu |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-30 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-04 |
| Advisor (committee chair) | Kotler, Jonathan |
| Advisor (committee member) |
Floto, Jennifer Wang, Jian (Jay) |
| Abstract | This paper discusses Lenovo’s acquisition of IBM’s personal computer division in 2005 as a case in point to explore issues involved in China’ investment in the United States, particularly its public relations implications. It is demonstrated that media coverage underscored the complications and tensions in these supposedly free market activities. This paper presents the manifestation of controversial issues such as state-ownership of businesses, national security, and economic protectionism, as Chinese enterprises invest in the United States through mergers and acquisitions. It provides an account of Lenovo’s communication strategies and gives suggestions to better manage corporate reputation and brand images for Chinese companies that are seeking overseas investment. |
| Keyword | Lenovo; IBM; China; United States; foreign direct investment (FDI); mergers and acquisition (M&A); public relations (PR) |
| Geographic subject (country) | China; USA |
| Coverage date | 2005/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3902 |
| Contributing entity | University of Southern California |
| Rights | Liang, Shuyan |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Liang-4567 |
| Archival file | uscthesesreloadpub_Volume32/etd-Liang-4567.pdf |
Description
| Title | Page 21 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 14 Over the Place (Not in a Good Way)” in Marketing15 and “Devoured by the Dragon” in Sunday Times (London)16. It is fairly typical for the media to project a Chinese company as an aggressor backed by a draconian communist government, which feeds on the preconceived concerns of China’s economic expansion. From competitors: “When was the last time you saw a successful merger or acquisition in the computer industry?” said Michael Dell, chairman of Dell Inc.17 Lenovo’s acquisition will “create a lot of turmoil within IBM accounts” from which HP will benefit, says Duane Zitzner, head of Hewlett-Packard’s PC division.18 It is not surprising that the two largest worldwide PC vendors would give negative comments on the deal that made Lenovo the third largest PC producer in the world. Nonetheless, these opinions represented some of the IT industry experts’ reservations on Chinese companies’ M&A capabilities. Even with more than two decades of economic reform in China, there is a granted belief that Chinese enterprises personify inefficiency, nepotism, poor transparency, and lack 15 Mark Ritson. “LENOVO IS ALL OVER THE PLACE (NOT IN A GOOD WAY).” Marketing (8 June 2005) 22. 16 David Smith and Dominic Rushe, “ Devoured by the dragon,” Sundy Times (London) (12 December 2004). 17 See Note 9. 18 Mure Dickie, Justine Lau and Simon London. “IBM brand loyalty holds the key for Lenovo,” Financial Times (9 December 2004) n.pag. |
