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12
2.3 Content Analysis of News Coverage
To better understand the nuances of the acquisition deal, the author performed a
detailed content analysis of resulting news coverage and public statements made
by various stakeholders—competitors, customers, Lenovo and IBM employees,
politicians and industry experts. Characteristics such as positive and negative
comments were captured.
Positive Comments
From Lenovo’s Chairman Yang Yuanqing:
“Lenovo has always been a capitalist, profit-driven company. While the
Academy of Sciences is a government agency,” he says, “it fills much the same
role creating innovative companies as Stanford University does in the USA.”11
State-ownership was definitely an unfavorable element in Lenovo’s brand
building. Even with the IBM assets in the bag, Lenovo still faced relentless
challenge to win over skeptics and secure investor interests.
From Lenovo CEO Stephen Ward:
“The people of Lenovo have built China’s No.1 computer company, a competitor
in this market that I have admired and respected. They have out-performed
everyone—including IBM,” he said. “Naturally, IBM will be the biggest customer
of the new Lenovo. No IBM’er would ever give away their ThinkPad and now,
11 Michelle Kessler. “Lenovo chief says it's still the same IBM ThinkPad,” USA
TODAY (July 25, 2005) P.1B.
Object Description
| Title | China's investment in the United States and the public relations implications: A case study of the Lenovo-IBM acquisition |
| Author | Liang, Shuyan |
| Author email | shuyanliang.usc@gmail.com; shuyanli@usc.edu |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-30 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-04 |
| Advisor (committee chair) | Kotler, Jonathan |
| Advisor (committee member) |
Floto, Jennifer Wang, Jian (Jay) |
| Abstract | This paper discusses Lenovo’s acquisition of IBM’s personal computer division in 2005 as a case in point to explore issues involved in China’ investment in the United States, particularly its public relations implications. It is demonstrated that media coverage underscored the complications and tensions in these supposedly free market activities. This paper presents the manifestation of controversial issues such as state-ownership of businesses, national security, and economic protectionism, as Chinese enterprises invest in the United States through mergers and acquisitions. It provides an account of Lenovo’s communication strategies and gives suggestions to better manage corporate reputation and brand images for Chinese companies that are seeking overseas investment. |
| Keyword | Lenovo; IBM; China; United States; foreign direct investment (FDI); mergers and acquisition (M&A); public relations (PR) |
| Geographic subject (country) | China; USA |
| Coverage date | 2005/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3902 |
| Contributing entity | University of Southern California |
| Rights | Liang, Shuyan |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Liang-4567 |
| Archival file | uscthesesreloadpub_Volume32/etd-Liang-4567.pdf |
Description
| Title | Page 19 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 12 2.3 Content Analysis of News Coverage To better understand the nuances of the acquisition deal, the author performed a detailed content analysis of resulting news coverage and public statements made by various stakeholders—competitors, customers, Lenovo and IBM employees, politicians and industry experts. Characteristics such as positive and negative comments were captured. Positive Comments From Lenovo’s Chairman Yang Yuanqing: “Lenovo has always been a capitalist, profit-driven company. While the Academy of Sciences is a government agency,” he says, “it fills much the same role creating innovative companies as Stanford University does in the USA.”11 State-ownership was definitely an unfavorable element in Lenovo’s brand building. Even with the IBM assets in the bag, Lenovo still faced relentless challenge to win over skeptics and secure investor interests. From Lenovo CEO Stephen Ward: “The people of Lenovo have built China’s No.1 computer company, a competitor in this market that I have admired and respected. They have out-performed everyone—including IBM,” he said. “Naturally, IBM will be the biggest customer of the new Lenovo. No IBM’er would ever give away their ThinkPad and now, 11 Michelle Kessler. “Lenovo chief says it's still the same IBM ThinkPad,” USA TODAY (July 25, 2005) P.1B. |
