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10
The deal quadrupled Lenovo’s sales to more than $12 billon, allowed it to use
IBM’s brand under license for five years and gave it control of the Think
trademark. Lenovo also transferred its head office to the United States and kept
IBM as preferred supplier of after-sales service outside China. This acquisition
quickly raised Lenovo’s ranking in the global PC industry to No.3 in 2005—it
was making at least 14 million units a year with annual revenue of $13 billion. By
2010, Lenovo remained the fourth largest vendor of personal computers in the
world.10 The following table shows the change of worldwide PC vendors’ market
share.
10 “Gartner Says Worldwide PC Market Grew 13 Percent in 2007,” Gartner press
releases, retrieved 1 April 2011
<http://www.gartner.com/it/page.jsp?id=584210>.
Object Description
| Title | China's investment in the United States and the public relations implications: A case study of the Lenovo-IBM acquisition |
| Author | Liang, Shuyan |
| Author email | shuyanliang.usc@gmail.com; shuyanli@usc.edu |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-30 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-04 |
| Advisor (committee chair) | Kotler, Jonathan |
| Advisor (committee member) |
Floto, Jennifer Wang, Jian (Jay) |
| Abstract | This paper discusses Lenovo’s acquisition of IBM’s personal computer division in 2005 as a case in point to explore issues involved in China’ investment in the United States, particularly its public relations implications. It is demonstrated that media coverage underscored the complications and tensions in these supposedly free market activities. This paper presents the manifestation of controversial issues such as state-ownership of businesses, national security, and economic protectionism, as Chinese enterprises invest in the United States through mergers and acquisitions. It provides an account of Lenovo’s communication strategies and gives suggestions to better manage corporate reputation and brand images for Chinese companies that are seeking overseas investment. |
| Keyword | Lenovo; IBM; China; United States; foreign direct investment (FDI); mergers and acquisition (M&A); public relations (PR) |
| Geographic subject (country) | China; USA |
| Coverage date | 2005/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3902 |
| Contributing entity | University of Southern California |
| Rights | Liang, Shuyan |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Liang-4567 |
| Archival file | uscthesesreloadpub_Volume32/etd-Liang-4567.pdf |
Description
| Title | Page 17 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text |
10
The deal quadrupled Lenovo’s sales to more than $12 billon, allowed it to use
IBM’s brand under license for five years and gave it control of the Think
trademark. Lenovo also transferred its head office to the United States and kept
IBM as preferred supplier of after-sales service outside China. This acquisition
quickly raised Lenovo’s ranking in the global PC industry to No.3 in 2005—it
was making at least 14 million units a year with annual revenue of $13 billion. By
2010, Lenovo remained the fourth largest vendor of personal computers in the
world.10 The following table shows the change of worldwide PC vendors’ market
share.
10 “Gartner Says Worldwide PC Market Grew 13 Percent in 2007,” Gartner press
releases, retrieved 1 April 2011
|
