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8
Chapter 2 Case Analysis of Lenovo-IBM Acquisition
2.1 Organization Overview
International Business Machines (IBM) is a multinational computer, technology
and IT consulting corporation headquartered in Armonk, New York. IBM is the
world’s third largest technology company and one of the most valuable global
brands.
In 2010, IBM was ranked the 20th largest firm in the U.S. by Fortune and the 33rd
largest globally by Forbes. Other rankings that year include Number Two best
global brand (after Coca-Cola) by Interbrand, Number One green company by
Newsweek, Number One company for leaders by Fortune, Number 15 most
admired company by Fortune, and Number 18 most innovative company by Fast
Company.8
Lenovo Group Limited is a multinational computer technology corporation that
develops, manufactures and markets desktop and notebook personal computers,
workstations, servers, storage drives, IT management software, and related
services. Amid the global dotcom bubble in the 2000s, Lenovo began to pump
resources into sectors such as mobile phones, internet-related business and
information technology services. The technology joy ride was short-lived as
competition at home grew ferociously with the mainland's entry into the World
Trade Organization, eating into Lenovo’s bottom line. After this ill-fated strategy
6 “IBM Brand Ranking,” retrieved 1 April 2011
<http://rankingthebrands.com/Brand-detail.aspx?brandID=6>.
Object Description
| Title | China's investment in the United States and the public relations implications: A case study of the Lenovo-IBM acquisition |
| Author | Liang, Shuyan |
| Author email | shuyanliang.usc@gmail.com; shuyanli@usc.edu |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-30 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-04 |
| Advisor (committee chair) | Kotler, Jonathan |
| Advisor (committee member) |
Floto, Jennifer Wang, Jian (Jay) |
| Abstract | This paper discusses Lenovo’s acquisition of IBM’s personal computer division in 2005 as a case in point to explore issues involved in China’ investment in the United States, particularly its public relations implications. It is demonstrated that media coverage underscored the complications and tensions in these supposedly free market activities. This paper presents the manifestation of controversial issues such as state-ownership of businesses, national security, and economic protectionism, as Chinese enterprises invest in the United States through mergers and acquisitions. It provides an account of Lenovo’s communication strategies and gives suggestions to better manage corporate reputation and brand images for Chinese companies that are seeking overseas investment. |
| Keyword | Lenovo; IBM; China; United States; foreign direct investment (FDI); mergers and acquisition (M&A); public relations (PR) |
| Geographic subject (country) | China; USA |
| Coverage date | 2005/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3902 |
| Contributing entity | University of Southern California |
| Rights | Liang, Shuyan |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Liang-4567 |
| Archival file | uscthesesreloadpub_Volume32/etd-Liang-4567.pdf |
Description
| Title | Page 15 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text |
8
Chapter 2 Case Analysis of Lenovo-IBM Acquisition
2.1 Organization Overview
International Business Machines (IBM) is a multinational computer, technology
and IT consulting corporation headquartered in Armonk, New York. IBM is the
world’s third largest technology company and one of the most valuable global
brands.
In 2010, IBM was ranked the 20th largest firm in the U.S. by Fortune and the 33rd
largest globally by Forbes. Other rankings that year include Number Two best
global brand (after Coca-Cola) by Interbrand, Number One green company by
Newsweek, Number One company for leaders by Fortune, Number 15 most
admired company by Fortune, and Number 18 most innovative company by Fast
Company.8
Lenovo Group Limited is a multinational computer technology corporation that
develops, manufactures and markets desktop and notebook personal computers,
workstations, servers, storage drives, IT management software, and related
services. Amid the global dotcom bubble in the 2000s, Lenovo began to pump
resources into sectors such as mobile phones, internet-related business and
information technology services. The technology joy ride was short-lived as
competition at home grew ferociously with the mainland's entry into the World
Trade Organization, eating into Lenovo’s bottom line. After this ill-fated strategy
6 “IBM Brand Ranking,” retrieved 1 April 2011
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