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What makes these bids for Chinese companies’ acquisition of American firms
succeed or fail? Is it government agencies? Investors? Public perceptions? What
public relation lessons can Chinese businesses draw from previous examples,
both successful and failed ones, as they look for expansion, technological know-how
and management skills in developed economies? If purchases on the open
market are thwarted, will China then seek more aggressive ways to secure its
economic goals?
The subject of this paper consists of dynamics and trade-offs of economics,
politics, and public perceptions regarding Chinese investment in the United
States.
1.1.2 Research Questions and Hypotheses
This paper answers the following questions:
1. How did media coverage affect public perceptions about acquisitions by
Chinese companies in the United States?
2. What were the reasons of increasing Chinese investment in the United States?
What were the challenges facing Chinese companies?
3. What are the public relations implications of such acquisitions?
This paper primarily analyzes the 2005 Lenovo-IBM acquisition deal to test the
following hypotheses:
1. Media coverage on acquisitions by Chinese companies in the United States
differed in China and in the U.S., and in the U.S. this coverage was more
Object Description
| Title | China's investment in the United States and the public relations implications: A case study of the Lenovo-IBM acquisition |
| Author | Liang, Shuyan |
| Author email | shuyanliang.usc@gmail.com; shuyanli@usc.edu |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-30 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-04 |
| Advisor (committee chair) | Kotler, Jonathan |
| Advisor (committee member) |
Floto, Jennifer Wang, Jian (Jay) |
| Abstract | This paper discusses Lenovo’s acquisition of IBM’s personal computer division in 2005 as a case in point to explore issues involved in China’ investment in the United States, particularly its public relations implications. It is demonstrated that media coverage underscored the complications and tensions in these supposedly free market activities. This paper presents the manifestation of controversial issues such as state-ownership of businesses, national security, and economic protectionism, as Chinese enterprises invest in the United States through mergers and acquisitions. It provides an account of Lenovo’s communication strategies and gives suggestions to better manage corporate reputation and brand images for Chinese companies that are seeking overseas investment. |
| Keyword | Lenovo; IBM; China; United States; foreign direct investment (FDI); mergers and acquisition (M&A); public relations (PR) |
| Geographic subject (country) | China; USA |
| Coverage date | 2005/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3902 |
| Contributing entity | University of Southern California |
| Rights | Liang, Shuyan |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Liang-4567 |
| Archival file | uscthesesreloadpub_Volume32/etd-Liang-4567.pdf |
Description
| Title | Page 10 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 3 What makes these bids for Chinese companies’ acquisition of American firms succeed or fail? Is it government agencies? Investors? Public perceptions? What public relation lessons can Chinese businesses draw from previous examples, both successful and failed ones, as they look for expansion, technological know-how and management skills in developed economies? If purchases on the open market are thwarted, will China then seek more aggressive ways to secure its economic goals? The subject of this paper consists of dynamics and trade-offs of economics, politics, and public perceptions regarding Chinese investment in the United States. 1.1.2 Research Questions and Hypotheses This paper answers the following questions: 1. How did media coverage affect public perceptions about acquisitions by Chinese companies in the United States? 2. What were the reasons of increasing Chinese investment in the United States? What were the challenges facing Chinese companies? 3. What are the public relations implications of such acquisitions? This paper primarily analyzes the 2005 Lenovo-IBM acquisition deal to test the following hypotheses: 1. Media coverage on acquisitions by Chinese companies in the United States differed in China and in the U.S., and in the U.S. this coverage was more |
